Senior Director, APAC Sales

Responsibilities

• Create and implement Watchmaker's APAC sales strategy across direct and distributor markets
• Key countries to focus and grow initially include: China, S. Korea, Japan, Australia, India
• Lead and develop the APAC commercial team, partnering with the existing in-region team and adding new direct hires over time; ensure the team is motivated, mentored, incentivized, and retained
• Identify, develop, and manage international distribution channels across APAC markets including Greater China, Japan, South Korea, Southeast Asia, ANZ, and India; provide sales, marketing, and customer support as needed
• Establish relationships with KOL's and key customers in the regions (leading Genome sequencing centers, services providers and translational laboratories utilizing NGS)
• Leverage Commercial Operations and analytics to accurately forecast and implement operational plans to drive revenue growth across the region
• Monitor and respond to APAC market dynamics to drive market development and expansion strategies
• Collaborate appropriately with the Executive team, Marketing, R&D, Finance, Product Management, and Commercial Operations to translate regional customer feedback into current and future products
• Coordinate sales and marketing campaigns across APAC markets to ensure rapid increase in regional sales
• Own the APAC sales budget; set quarterly and annual sales goals by collaborating with Finance and Commercial Operations teams
• Manage KOL relationships across clinical, pharma, and academic genomics segments to identify themes across customer needs and drive core initiatives to improve customer success
• Engage directly in the field - KOL meetings, high-level prospecting, customer qualification at strategic accounts, trade shows, and conference presence
• Represent Watchmaker at major industry conferences, tender events, and customer engagements across APAC
• Sponsor regional regulatory and market-access workstreams in coordination with HQ
• Education and Experience
• Bachelor's degree required (in life science or biomedical engineering preferred), Master's preferred
• 10+ years of experience in life sciences sales, with a career track record of enabling rapid and sustainable growth across APAC markets
• Demonstrated experience in sales management, preferably in NGS sales, with a high level of business acumen in the life sciences tools market
• Multi-country APAC quota ownership across direct and distributor channels
• Strong understanding of distribution strategies and direct experience working with distributors, including contracting, performance management, and partner restructuring
• Experience driving organizational excellence through developmental coaching and mentorship of regional sales teams
• Mandarin fluency and demonstrated experience covering Greater China desirable
• Familiarity with APAC regulatory pathways relevant to genomics and IVD products preferred
• Knowledge of Salesforce or similar CRM
• Proven experience conducting market analysis and identifying new opportunities
• Application Procedure
• To apply for the position, please submit the following in a PDF format on watchmakergenomics.com:
• Letter of motivation (upload where it says cover letter)
• Resume or Curriculum vitae , highlighting relevant qualifications and experience
• Applications without a Letter of Motivation will not be considered.
• Applications will be accepted on a rolling basis and the position will remain open until filled; however, early submission is encouraged as review will begin immediately.
• If selected to participate in the interview process, the names and contact information of three professiona

Additional Information

Position: Senior Director, APAC Sales Position Type: Full time Department: International Sales Location: Singapore, Australia, or US West Coast; domestic and international travel up to 50% Experience: Bachelor's degree required; Master's preferred.10+ years of experience in life sciences and NGS sales, with multi-country regional management experience. Position Summary We are seeking an experienced Senior Director, APAC Sales who will play a pivotal role leading and directing all commercial sales efforts across the Asia-Pacific region to maximize revenue and operational excellence. This is an incredible opportunity for someone who is passionate about developing and executing a successful sales strategy for rapid growth across diverse APAC markets. We are looking for candidates with a proven track record of leading multi-country commercial organizations and experience with genomics sales. This role reports to the Chief Commercial Officer. The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. The candidate will also be a player coach in selling direct to KOL's and managing a funnel while managing sales reps and distributors in the region. If you possess the following and want to make a meaningful impact, we invite you to explore this role.

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