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Senior Marketing Manager

External
rebuildmanufacturing logoRebuildmanufacturing · Greater Boston, MA
Full-timeOn-site1mo ago
AssemblyProcess Improvement
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About Re:Build Manufacturing Re:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America's next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential. Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We've assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we're leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment. Who we are looking for This is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety. The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build's cross-industry capabilities in industrial systems, automation, machine design/build, and battery technology. You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations. The position requires a highly motivated, "roll-up your sleeves" professional fluent in business-to-business marketing of highly technical products and services. This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization. What you get to do Lead the generation and flow of high-quality Marketing Qualified Leads into the sales funnel for the assigned businesses. Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that advise strategic decisions. Develop, drive, and complete targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team. Evaluate, adopt, and leverage AI-enabled marketing tools and workflows to improve campaign performance, content development, market research, lead generation, and operational efficiency. Champion the responsible use and adoption of AI technologies across marketing initiatives while identifying opportunities for innovation and process improvement. Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology. Serve as the marketing owner for designated market segments and capabilities, developing and delivering targeted go-to-market strategies that drive awareness, engagement, pipeline growth, and revenue generation. Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity. Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader. Develop, drive, author, and compile technical content, including: Case studies Speaking engagements Webinars Print and digital sales/marketing Support overall company marketing goals and go-to-market strategy. Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses Identify, develop, and implement strategy for non-traditional market segments. Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy. What you bring to the Team Extreme attention to detail and exceptional organizational skills Self-motivated with the ability to work independently Comfortable with multitasking in a fast-paced and time-sensitive environment Excellent written and verbal communication skills Curious, fast-learning, and resourceful Demonstrated curiosity and adaptability in learning an


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