Marketing Operations Manager - Eataly Toronto

Benefits

Additional Information

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level for all Canada locations, not limited to: events, education, community relations, and campaign management. Reports directly to the Area Director of Store Operations and reports functionally to the Director of Marketing. Manages the Area Marketing Coordinator, Events & Education Manager, and in-store Marketing teams. Partners with Corporate Marketing and Store Directors to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals Ensures in-store communication is up to standards and follows the brand guidelines Utilizes the tools and systems provided to produce in-store signage (events materials, campaign posters) and oversees in-store installations Supports the creation of store-related social media images when needed Manages the store Events teams: hires, assigns, schedules, trains, motivates, submits payroll and evaluates Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities Analyzes performance and reports progress to senior leadership on a weekly basis Keeps track of marketing spent on provided system, staying within defined budget Performs other duties as required or assigned Bachelor's Degree in Business or Marketing preferred Strong people skills with prior experience managing a team 5+ years of experience in marketing Experience in the food and beverage industry preferred Knowledge of Italian cuisine and culture preferred Exceptional verbal and written communication skills and relationship-building skills Excellent problem-solving and business management skills Knowledge of and contacts in the food industry Project management skills Organizational and time management skills Job Requirements Availability to work onsite with a flexible schedule often including evenings, weekends and holidays Available to commute between all GTA locations: Yorkville, Sherway Gardens, Shops at Don Mills, the Eaton Centre, and the Distillery District Ability to travel up to 10% of the time

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