Marketing Manager - Evans Cycles

Responsibilities

• Own Brand Growth
• Lead the marketing strategy and execution for Evans Cycles' key own-brand portfolio, including:
• Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes
• Lead campaign delivery across product launches and seasonal trading moments.
• Drive product storytelling across content, social, and editorial.
• Scale creator and influencer activity to build credibility and reach
• Partnerships & Activation
• Support and grow Evans Cycles' portfolio of strategic partnerships, including:
• Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns
• Lead marketing activation plans across partnership channels
• Deliver plans that maximise ROI and brand exposure
• Identify opportunities around key moments (e.g. TdF 2027)
• Social & Community
• Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog
• Plan and deliver always-on content calendars
• Grow engaged communities that convert
• Loyalty & Data (Evans Cycles Club)
• Play a key role in the rollout and optimisation of Evans' first-party data and loyalty strategy
• Drive data capture initiatives to support personalisation and retention
• Drive CRM campaign planning and execution
• Contribute to content development (including blog/editorial) to drive engagement and SEO

Requirements

• Commercial marketing experience (retail, sport or lifestyle)
• Strong content and social-led mindset
• Experience with partnerships or influencers
• Exposure to CRM or data-led marketing
• Organised, accountable, and results-focused
• What Success Looks Like
• Increased own-brand revenue and sell-through
• Strong content performance across social and digital
• Clear ROI from partnerships
• Growth in CRM and customer retention
• Stronger brand position in UK cycling
• Along with your benefits package we also offer a wide range of perks for our colleagues:
• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Employee Welfare
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
• What's next?

Benefits

Additional Information

This is a role for someone who wants to drive growth, not just support it . You'll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands. You'll be accountable for commercial outcomes, with the backing of strong cross-functional teams (CRM, eCommerce, content) to deliver at pace.

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