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Senior Business Development Representative

External
fulcrum logoFulcrum · Sydney, Australia
Full-timeOn-site2mo ago
LinearMove
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About the role

This role sits at the commercial centre of the Australian business. Your job is to open door, identifying the right people inside the right organisations, crafting outreach that actually earns a response, and converting that into qualified meetings for the senior team to take forward. Around 90% of the work is outbound. That means building your own pipeline, curating your own accounts, and thinking carefully about how to reach people in a way that actually lands. This is not a role built around volume. What matters is the quality of the thinking behind the outreach, and whether it converts. The team has already reverse-engineered the metrics, they know that 20 accounts with a high conversion rate is worth more than burning through 200 with a 2.5% reply rate. The tools, the frameworks, and a wealth of knowledge from the global team are all there to draw on. What they are looking for is someone who can take that and run with it, with a degree of independence, and without needing to be walked through every step.

Responsibilities

  • Identify and research target accounts across retail, e-commerce, and expanding verticals, mapping organisations to find the right stakeholders at the right level of seniority
  • Build and execute personalised, multi-channel outreach sequences across email, LinkedIn, and phone, with enough creativity to generate genuine cut-through
  • Book qualified meetings for the Business Development Director and Country Manager, feeding a pipeline that directly drives commercial growth
  • Use the team's prospecting toolkit, including call recording, data enrichment, and market intelligence platforms, to sharpen targeting and track performance
  • Work closely with senior team members to refine messaging, test new approaches, and contribute to how the Australian business develops its outreach strategy
  • Contribute to the culture and direction of a small but ambitious team that is actively building something

Requirements

  • Experience in B2B sales, business development, or outbound pipeline generation, ideally in SaaS, MarTech, or a tech-adjacent services business
  • A genuine preference for outbound work. You understand the discipline it requires and you have done it before, not just read about it
  • The ability to identify the right person inside a complex organisation. You have a feel for org structure and know how to navigate upwards and sideways
  • Strong written and verbal communication. You can adapt your tone and message to suit a GM of E-commerce without sounding like a template
  • Self-direction. You take ownership of your pipeline and do not need daily prompting to know what to work on next
  • Who this role is for
  • This role is not for you if:
  • You have mostly done inbound and have not had to build pipeline from a cold start
  • You are looking for a highly structured role with defined daily tasks and close supervision
  • You want a purely linear career path and a clear promotion date, this role suits someone who wants to shape what comes next rather than wait for it
  • Why you'll love working here
  • Salary base is up to $90,000 + Super
  • The earning potential is real. Commission is paid at 10% of the first month's recurring revenue for every qualified opportunity, regardless of whether the deal closes.
  • You join a small local team with the full weight of a global business behind it. The knowledge, the playbooks, and the senior support are there from day one, including a BDR function head in London and a BD Director sitting next to you in Sydney.
  • The career path is genuinely open. Some BDAs move into account management, others into senior commercial roles, others grow within the function itself. Some stay in the BDR role for years b

Benefits

Vision insurance

Additional Information

We're partnering with a global MarTech platform that solves one of digital marketing's most persistent problems: most website visitors are anonymous, and most brands have no way of knowing who they are. This business fixes that, and uses that intelligence to drive measurable revenue for over 1,000 brands worldwide. Roughly one in three people visiting a client's site gets identified. That is the gap most brands don't even know they have. Their Sydney team is small, their ambitions are not, and they are hiring their next BDR to help extend the Australian market.


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