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Senior Professional, Energy Marketing, HK GC

External
Nike logoNike · Hong Kong Island, Hong Kong
Full-timeOn-siteToday
Leadership
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About the role

WHO YOU WILL WORK WITH Nike Energy is an exceptional team within Nike that creates authentic connections with our most discerning consumers, helping them fall in love with new ideas from Nike and drive the future of Sport & Culture. WHAT WILL YOU WORK ON? Develop and maintain strong relationships with influencers. Drive marketing strategies through relationships with key talents and industry leaders in art, creative, design, fashion, music and innovations Lead the planning and execution of Energy product launches. Bring in the right energy, collaboration ideas and events into key categories, and help to build sneaker culture and sports style innovation in Hong Kong Specialize in knowing the street culture and related consumer insights in Hong Kong and Macau Fully understand and be knowledgeable of our Nike collaborators and products, and lead Energy product communications Contribute to the team's development of strategy, project management, implementation and evaluation for both category and seasonal marketing initiatives Bring new partnership ideas and opportunities to the team to maintain Nike's competitive edge Manage local energy marketing budget; execute strategies around brand and category stories WHAT YOU BRING TO NIKE 4+ years of experience within branding marketing or related experience in marketing strategy, marketing planning, marketing implementation, display and events; exposure within street culture, Influencer or Energy based marketing role will be a plus Strong network and relationships with influencers, industry leaders and pioneers in art, creative, design, fashion Excellent knowledge and genuine passion for sneaker culture, fashion, art design and the Nike brand Concrete experience managing complex projects, programs and activations that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders Previous experience in Sports Company will be an advantage Fluency in English, Mandarin and Cantonese is a must Excellent oral, written and presentation skills are essential; good people acumen and interpersonal skills Demonstrated collaborative orientation in team environment and a very high level of personal efficiency Ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment


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