Senior Programmatic Exchange Analyst

Responsibilities

• Analyze auction data (bidding patterns, floors, traffic shaping, mediation) to identify performance drivers and commercial risks.
• Conduct deep-dive investigations into revenue fluctuations and DSP requests, separating technical from commercial root causes.
• Quantify the revenue impact of auction mechanics and surface opportunities for growth.
• Work hand-in-hand with the Vungle Exchange Commercial team to resolve DSP-facing blockers tied to exchange dynamics.
• Provide data-backed recommendations that balance publisher objectives with optimal auction outcomes.
• Support negotiations with insights that protect business outcomes and drive incremental revenue.
• Build and maintain monitoring frameworks to detect anomalies early and ensure fast triage.
• Standardize and automate recurring analyses.
• Document and communicate methodologies clearly for cross-functional teams.

Requirements

• B.A./B.S. in Analytics, Economics, Mathematics, Engineering, or related field.
• 5+ years of experience in analytics, strategy, or operations; AdTech or programmatic exchange experience strongly preferred.
• Deep understanding of programmatic auctions, SSP/DSP mechanics, and mediation platforms.
• Hands-on experience with openRTB protocols, including interpreting bid requests/responses, auction dynamics, and understanding of post-auction and win-notification flows.
• VAST and MRAID familiarity, particularly how it related to oRTB spec
• Proven ability to connect rigorous data analysis to business priorities - translating complex auction dynamics into actionable insights that drive commercial outcomes in fast-paced, ambiguous environments.
• Strong SQL skills and experience working with large-scale datasets (BigQuery, Snowflake, Databricks).
• Comfortable leveraging modern AI tools (ChatGPT, Claude, Cursor, etc.) to enhance productivity, analysis, and decision-making, demonstrating an AI-savvy approach.
• Familiarity with Python for data analysis, automation, and pipeline development is a plus.
• Clear communicator with the ability to translate complex concepts for both technical and commercial audiences, fostering strong cross-functional collaboration with Product, R&D, and Commercial teams
• Location:
• This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, PA, OR, TX, UT, and WA.
• We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
• Travel Expectations:

Benefits

Additional Information

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff's solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About this team: As a Senior Programmatic Exchange Analyst, you will be a critical bridge between auction intelligence and commercial execution. You will investigate auction-level dynamics, diagnose revenue leakage, and partner closely with the Vungle Exchange Commercial team to unblock revenue and optimize DSP outcomes. This role is highly analytical and business-facing: you will extract signals from noisy auction data, translate it into actionable recommendations, and collaborate with commercial and product stakeholders to implement changes.

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