Brand Design Lead

About the role

At Fireworks, we're building the future of generative AI infrastructure. Our platform delivers the highest-quality models with the fastest and most scalable inference in the industry. We've been independently benchmarked as the leader in LLM inference speed and are driving cutting-edge innovation through projects like our own function calling and multimodal models. Fireworks is a Series C company valued at $4 billion and backed by top investors including Benchmark, Sequoia, Lightspeed, Index, and Evantic. We're an ambitious, collaborative team of builders, founded by veterans of Meta PyTorch and Google Vertex AI. The brand story at Fireworks is still being written, and this is the role that owns it. You'll report to the Head of Brand and Web, taking end-to-end responsibility for how Fireworks shows up visually: from collaborating on a full brand refresh with an external agency, to defining the system that carries it forward, to building the team that scales it.

Responsibilities

• Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
• Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
• Build and maintain a design system that is well documented, practical, and actually used across the company
• Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
• Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
• Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
• Able to move quickly without sacrificing quality

Requirements

• 6+ years of brand design experience building brands for technically complex products. AI, developer tools, or enterprise infrastructure. You know what it takes to make something deeply technical feel compelling and clear
• Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
• Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship
• Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same
• Figma as second nature. Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar)
• Proven ability to operate in ambiguity. You don't need a finished brief to start making good decisions
• Has opinions. Backs them up. Takes feedback well.
• A note on the agency redesign
• Base Pay Range (Plus Equity)
• $175,000 - $190,000 USD
• Why Fireworks AI?
• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What's Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI-no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
• Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.

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