Sr. Manager, Integrated Campaigns and ABX

About the role

Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle-from handling customer conversations to supporting frontline teams and optimizing operations. Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering frontline teams to focus on higher-value work. Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction. Why Join Us: We're looking for a strategic, results-oriented Senior Manager, Integrated Campaigns & ABX to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue growth. This role will own both broad-based demand generation campaigns and highly targeted Account-Based Experience (ABX) programs designed to engage priority accounts and buying groups. Working across Marketing, Sales, SDRs, Customer Success, Product Marketing, and Revenue Operations, you'll create coordinated multi-channel programs that deliver measurable business impact across every stage of the buyer journey. The ideal candidate combines strong campaign strategy, exceptional cross-functional leadership, and a data-driven mindset with hands-on execution expertise. You'll play a critical role in scaling our growth engine and ensuring our go-to-market teams are aligned around integrated campaign execution and account engagement.

Responsibilities

• Integrated Campaign Strategy & Execution
• Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue.
• Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels.
• Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns.
• Own campaign calendars, timelines, execution plans, and performance measurement across the organization.
• Continuously optimize campaigns based on performance insights, market trends, and business priorities.
• ABX Strategy & Account Engagement
• Lead the development and execution of ABX programs focused on strategic target accounts and buying groups.
• Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities.
• Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays.
• Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes.
• Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel.
• Cross-Functional Leadership
• Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies.
• Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams.
• Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models.
• Support executive visibility through regular campaign performance reviews and strategic recommendations.
• Performance Measurement & Optimization
• Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact.
• Analyze campaign performance and buyer engagement trends to identify optimization opportunities.
• Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness.
• Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment.
• Process & Program Development
• Establish scalable campaign planning and execution processes.
• Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions.
• Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance.
• Drive operational excellence across campaign management, execution, and measurement.
• What You Bring to the Role
• 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations.
• Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact.
• Hands

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