Country Manager - Denmark - Myprotein

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About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Role: Country Manager - Denmark Brand / Business Unit: Ecommerce | Myprotein Reporting to: Regional Manager Location: THG HQ (WA15 0AF) Manchester - Office Based THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day. Why be a Country Manager at THG? At Myprotein, being a Country Manager means leading one of the world's largest online sports nutrition brands within a fast-paced, innovative ecommerce ecosystem. You will own and drive the overall strategy and performance for the Danish market, with full accountability for trading, growth, and brand presence. Working closely with senior leadership, you'll shape the market strategy, leverage advanced tools and insights, and collaborate cross-functionally to deliver best-in-class results. This role offers strong ownership, visibility, and clear progression opportunities within a global, high-growth business. As a Country Manager, you will: Take full ownership of the Myprotein Denmark ecommerce business, including P&L, sales performance, and strategic growth Define and execute the ecommerce and trading strategy for the Danish market Monitor and optimise key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, and Traffic (new vs returning) Use analytics and in-house reporting tools to understand customer behaviour, optimise the user journey, and drive performance Lead and implement the influencer and affiliate marketing strategy for Denmark, including ownership and expansion of the influencer and affiliate database Drive brand awareness through localised campaigns, partnerships, and creative initiatives Collaborate with central digital marketing teams to identify new opportunities to grow traffic and improve performance across all channels Identify and execute innovative strategies to acquire new customers and retain existing ones Oversee pricing, promotions, and commercial planning to ensure profitability and achievement of GP targets Own CRM strategy and lifecycle marketing initiatives to grow and engage the Danish customer base Align monthly and quarterly commercial targets with trading plans and campaign activity Ensure best-in-class website merchandising, including optimisation of banners, landing pages, category pages, and product pages Work cross-functionally with design, content, and product teams to deliver a high-quality, localised customer experience Identify new growth opportunities and continuously improve brand positioning and market share in Denmark What skills and experience do I need for this role? Fluent Danish and English (written and spoken) Proven experience in ecommerce, digital marketing, or online trading-ideally with ownership of a market or P&L Strong analytical skills with the ability to interpret data and translate insights into action Commercial mindset with experience managing pricing, promotions, and revenue growth Excellent collaboration and stakeholder management skills Highly results-driven, proactive, and comfortable working in a fast-paced environment Experience with influencer marketing and CRM strategies is advantageous Knowledge of the nutrition, fitness, or wellness industry is a plus What's in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave 25 days annual leave plus bank holidays. Don't want to work on your birthday? We don't either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months Wellbeing Support Access face-to-face and virtual appointments with our in-house GP. Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa. State-of-the-art on-site gym. Access t

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