Director, Growth Marketing

Responsibilities

• Own Rocket Now's growth end‑to‑end, driving customer acquisition, order growth, GMV, and market share with full accountability for unit economics and ROI.
• Define and execute a performance‑driven growth strategy, identifying step‑change opportunities while continuously raising the bar on speed, scale, and efficiency.
• Lead performance marketing across all major paid channels, owning large budgets and optimizing the full funnel from acquisition through retention.
• Build and evolve a strong in‑house, self‑serve performance marketing capability, improving execution quality, creative output, and measurement rigor.
• Drive data‑first decision making through robust attribution, experimentation, and ROI modeling in close partnership with Data and Engineering teams.
• Operate as a senior cross‑functional leader, working closely with Product, Pricing, Merchant, and Operations teams to unlock sustainable growth.
• Relentlessly optimize efficiency by improving CAC, ROAS, and payback while balancing short‑term performance with long‑term customer value.

Requirements

• Proven experience owning growth or performance marketing with direct responsibility for acquisition outcomes and business metrics.
• Hands‑on experience operating and optimizing core performance marketing channels in a self‑serve, in‑house environment.
• Strong analytical and data‑driven mindset, with experience using experimentation, attribution, and metrics to guide decisions.
• Demonstrated people leadership experience, with a track record of building teams and driving high execution standards.
• Excellent communication and interperonsal skills partnering cross‑functionally with Product, Data, and Operations to deliver business impact beyond marketing alone.
• Fluent Japanese and business-level English.
• Experience scaling growth in a high‑velocity consumer, marketplace, or on‑demand business.
• Track record of reducing agency dependency and building durable internal performance marketing capabilities.
• Familiarity with highly disciplined, performance‑driven commerce or platform models.
• Business‑level Japanese proficiency with the ability to operate effectively in a Japanese corporate environment.
• Background in e-commerce or cross-border environments.
• Recruitment Process and Others
• Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submittedat the application

Benefits

Additional Information

Position Director, Growth Marketing Company Introduction About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Overview This role owns Rocket Now's growth end‑to‑end in a business that is heavily driven by growth marketing, with direct impact on GMV, acquisition efficiency, and sustainable unit economics. Day to day, you will lead the evolution toward a more self‑serve, in‑house performance marketing model-owning core channels, improving creative execution, and strengthening measurement and decision‑making. You will partner closely with Product teams to drive results through both marketing execution and product‑led initiatives, drawing inspiration from highly disciplined, performance‑driven commerce platforms. As a hands‑on leader, you will build and develop the team over time, setting the operating model, talent bar, and culture needed to deliver fast, efficient, and scalable growth.

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