Paid Media Specialist

Responsibilities

• Media Buying & Budget Management
• Plan, execute, and optimize paid media campaigns with initial focus on Paid Social channels (Meta, TikTok, LinkedIn, etc.). Google knowledge is a plus
• Own media buying across multiple accounts to ensure campaigns are on budget and ROAS-positive.
• Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way.
• Be open-minded and stay on top of changes to ad platform features, privacy rules, and bidding strategies to test and implement innovations early.
• Performance Analysis & Optimization
• Monitor campaign KPIs daily (e.g., ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance.
• Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers.
• QA peer builds to ensure continuous improvement and growth of our media buying quality.
• Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.
• Cross-Functional Collaboration
• Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.
• Provide clear performance insights to inform creative direction and messaging.
• Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones.
• What Skills You Need
• Paid Social Buying Experience
• 2-4 years of hands-on experience planning, executing, and optimizing performance campaigns on Paid Social platforms (Meta, TikTok, LinkedIn). Familiarity with Google Ads is a plus.
• Performance-Driven & Analytical
• You're comfortable digging into performance metrics like ROAS, CAC, CTR, CPM, and CVR, and know how to evaluate both traffic and conversion KPIs to drive efficient scaling.
• You understand how to optimize campaigns across funnel stages, including choosing between ABO vs CBO based on performance goals.
• You've run A/B tests and documented learnings to improve campaign performance.
• Clear Communicator & Team Player
• You can distill performance insights into clear, actionable feedback - both for internal teams and client-facing updates - and enjoy collaborating across functions to align on campaign goals.
• Detail-Oriented Execution
• You take pride in getting the details right, whether it's naming conventions, pacing accuracy, or QAing builds. You move fast without cutting corners.
• Curious & Adaptable
• You stay on top of evolving ad platforms, privacy changes, and bidding strategies, and you're eager to test new ideas that drive better results.
• This is a great opportunity to own and scale high-impact campaigns that drive real growth for our issuers. If you're excited to build, optimize, and collaborate - we'd love to hear from you.
• This is a hybrid, Los Angeles-based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.
• Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here's why you should want to join us:

Requirements

• At DealMaker, we value speed, ownership, and impact - and you do too. You take pride in helping high-growth issuers scale their campaigns, and you're excited to build, optimize, and learn alongside a team that's just as driven as you are.

Additional Information

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours-and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

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