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Sr Marketing Activation Associate - Regional Dolls

External
Mattelinc logoMattelinc · Slough, UK
Full-timeOn-site2w ago
Cross-functional CollaborationData AnalysisNegotiation
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About the role

The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies. What Your Impact Will Be: Campaign Execution & Delivery Execute marketing plans by market in collaboration with media and PR teams (toy & franchise). Lead day-to-day execution of campaigns and activations across markets or assigned scope. Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. Maintain high standards of execution across all channels and touchpoints. Identify and resolve execution issues in a timely manner. Commercial Planning Support Support AOP and A&P planning processes through data analysis and market inputs. Assist in translating regional direction into market-level plans and execution requirements. Support product selection by market and channel, including coordination of exclusives. Maintain pricing and assortment discipline in line with global frameworks. Contribute to initiatives that support business performance across geographies. Sales Partnership & Marketing Support: Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment. Partner with Sales teams to support execution of plans and initiatives. Act as a key contact for smaller markets or defined areas of responsibility. Support engagement with cross-country retailers as required. Coordinate alignment between Commercial, Sales, and other cross-functional teams. Performance Tracking & Insights: Track KPIs including sales performance, sell-through, and promotional effectiveness. Analyse performance data to identify trends, risks, and opportunities. Consolidate insights on competition, retail, and consumer trends. Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans. Recommend tactical actions to optimise results.

Requirements

  • Minimum 3-5+ years of experience in commercial, brand, trade, or sales strategy roles.
  • Experience supporting campaign execution and commercial initiatives.
  • Tertiary qualification in Commerce, Business, Marketing, or a related field.
  • Strong execution and delivery capability.
  • Analytical thinking with strong performance-tracking discipline.
  • Strong cross-functional collaboration skills.
  • Proactive problem-solving mindset.
  • High attention to detail and strong organisational skills

Benefits

Gross annual salary range of GBP 47,040 - GBP 55,860Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5 % of base salary, payout is determined by company and individual performance resultsPaid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!Cycle to work schemeEmployee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and MavenContributory pension schemePrivate health insuranceDental insurance & dental service appLife & disability insuranceEmployee discount program "Be well at Mattel"Mattel products discountsFamily benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leaveHow We Work:We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our coHealth insuranceDental insurancePaid time offPerformance bonus

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