Director, Planning

Requirements

• Practice Area Knowledge -Skilled- Develops breadth and depth of industry understanding. Becomes confident using tools, technology, techniques and systems and is able to train others.
• Comfortable presenting both direct from platform (OS, Architect etc) and developing a story from data but delivered outside of platform (Telmar etc).
• Can confidently answer client questions and liaise with internal teams on best solutions to use.

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2020 - Director, Planning Role Summary and Impact Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand. Wavemaker UK is looking for a Planning Director to join our growing planning team, to drive planning across specific clients and be a media planning expert. In this role, you will: Media planning craft: Develop an advanced understanding of media channels, channel ecosystems and planning best practices. Start to translate strategic approach into planning practices for specific client briefs and pitches. Have an advanced understanding of Wavemakers's Purchase Journey thinking and planning philosophy across all client work. Including being an expert in a broad set of internal tools, as well as external tools to build a deep understanding of the consumer, the client's business and its specific opportunities. Have an expert overview of the media market landscape, trends and start to build media owner relationships. Campaign management & effective communication: Oversee campaign management, ensuring quality control and output is of the highest standard. Develop a skilled understand of commercial practises and of the wider agency. Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business. Comms planning and storytelling: Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines. Lead brainstorm and idea creation for campaigns Start to independently problem solve, including integrating and questioning data and insights and find solutions based on knowledge and experience.

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