Director, Brand Management

Requirements

• Education Requirements
• Min/Preferred Education Level Description
• Minimum 4 Year / Bachelors
• Degree
• Bachelor's Degree in related field.
• Additional Qualifications
• Demonstrated ownership strategic brand programs, messaging platforms, creative campaigns and complex media plans
• Track reco

Benefits

Additional Information

Director, Brand Management Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering-for each other, for our customers, and ultimately for the people who rely on the services we support. Discover what your 25,000 future colleagues already know: Why Syneos Health - We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program. - We are committed to building an inclusive culture - where you can authentically be yourself. Central to this is our purpose - Driven to Deliver - which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone's life. - We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress. Job Responsibilities Job Summary The Director, Brand Management leader possesses deep creative and operational expertise with a track record of work across a variety of brand strategies, brand identity systems, leading to compelling brand creative executed in an integrated mix media model. This leader has a proven ability to partner with leaders, manage complex agency ecosystems and deliver measurable brand impact in a fast-paced, high-accountability environment. The team seeks equal strength in creative excellence and performance rigor to drive awareness of the Syneos Health brand and alignment across the enterprise. Core Responsibilities 1. Brand Leadership Expertise Brand Strategy & Positioning - Oversight of enterprise brand strategy, including articulation of key value propositions, narrative coherence across the business all with clear and disciplined brand governance. Brand Identity Systems & Experience Design - End-to-end leadership of branding projects across the business to ensure consistency and support for business goals. Brand Architecture & Portfolio Management - Deep experience designing, evolving and operationalizing brand architecture strategies across a global organization. 2. Creative Strategy Development & Agency Leadership Agency Partnership & Management - Primary liaison for brand, creative and media agencies. Sets strategic direction, evaluates creative quality, manages scopes and performance, ensuring the work ladders to business and brand objectives. Integrated Creative Production - Shares oversight of brand campaigns, flagship content, videos, corporate collateral and large-scale production initiatives. Comfortable balancing concepting with execution, timelines, approvals and stakeholder complexity. 3. Media Strategy & Performance Orientation Media Planning & Activation - Strategic oversight of media plans, focused on awareness-building, content distribution, message amplification all designed to drive targets down the funnel, drive leads and clear business impacts. Brand Measurement & Impact Analytics - Designs and evaluates brand performance metrics, including awareness, familiarity, willingness to recommend, associations and other brand equity measures. Uses data to inform strategy, refine execution and demonstrate ROI to leadership. Outcome-Driven Brand Execution - Operates with a performance mindset, connecting creative output to enterprise goals such as growth, reputation and market differentiation. 4. Operating Style & Leadership Attributes High-Resilience, High-Impact Leader - Thrives in fast-paced, transformation-oriented environments with evolving priorities and tight timelines all while navigating a complex network of stakeholders. Able to maintain creative standards under pressure. Senior Leader Partner - Confident advisor to senior leaders, able to translate strategy into brand direction and creative output. Builder and Modernizer - Experience modernizing processes, tools, agency models and operating cadence to scale impact.

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