[WEBTOON] Marketing Manager - Brand & Partnerships

Requirements

• 5+ years of multidisciplinary experience in entertainment marketing (required)
• Experience in working closely with creative teams and agencies to develop and execute creative assets, especially video
• Proven ability and comfort presenting to high-value, external partners - experience in brand partnerships is a plus
• Proven project and budget management skills
• Ability to successfully write and develop marketing plans
• Succeeds in working independently, managing multiple projects, working under pressure, and adapting to sudden changes in the work environment
• Ability to lead cross-functional teams and achieve goals through others including the diplomacy skills to manage collaborative workstreams across functions and internal teams
• Demonstrated ability to drive for resolution and results in complex situations
• Strong organizational and multi-tasking skills
• Showcases strong verbal, written, presentation, and the ability to distill complex issues and detailed analysis
• Quick learner on tools and processes and mix of analytic and commercial acumen
• Familiarity with WEBTOON and our IP is strongly preferred

Additional Information

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment's passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company's content partners include Discord, HYBE, and DC Comics, among many others. This role is focused on entertainment, content, and title/IP marketing. You will lead integrated marketing campaigns to promote WEBTOON IP, WEBTOON comic creators, and co-marketing initiatives with our publishing and entertainment partners to elevate WEBTOON series and creators. As the Marketing Manager, you will lead title marketing for partnership series (e.g., Disney, Dark Horse, Aethon, IDW, etc.) and creator marketing (i.e., integrated campaigns targeted towards artists and comic creators). You will oversee the development and execution of strategic marketing initiatives that elevate WEBTOON's brand, drive user acquisition, and boost social media engagement. Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals. Reporting to the Senior Marketing Manager, Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts. The ideal candidate brings a strong blend of strategic thinking and executional excellence, with a clear understanding of the value behind diverse partnerships, understanding of the creator economy, and a passion for driving business growth. What we offer (For Full-Time Only): * Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals * Health benefits, including vision and dental! * Generous PTO and Parental Leave Top-up * 401K Contributions * Commuter Benefits * Global WEBTOON and LINE FRIENDS discount program * Winter break shutdown and a whole lot more! With approximately 155 million monthly active users, WEBTOON Entertainment's IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world's leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics! #WEBTOON

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