Global Product Marketing Manager, PC Gaming

About the role

Logitech is a world leader in products that connect people in a natural, intuitive way to the digital experiences they care about. We develop our high performance gaming products with a powerful blend of industry leading design and engineering, technology innovation, consumer insight and passion. Our gaming products are scientifically engineered to help gamers perform at their best and have fun. Logitech is looking for a Global Product Marketing Manager to lead marketing campaigns for the Logitech G brand. The Global Product Marketing Manager will be instrumental in the development and execution of marketing campaigns to cement Logitech G as an iconic gaming brand, to engage with gamers worldwide, and develop programs that drive sales. This is an important and influential position that will articulate the key marketing strategies and objectives and then drive an efficient action plan by leading a network of external partners, internal stakeholders, and cross functional groups. This role has a wide scope of responsibilities including product positioning, marketing planning, campaign development, creative development, agency engagement, and e-commerce. You will be part of a committed group of gamers and marketers who develop ideas and content for Logitech G, one of the top brands in the gaming industry.

Requirements

• As our Global Product Marketing Manager, you will be responsible for:
• Building product, category, and brand campaigns that achieve both commercial success and critical acclaim.
• Develop campaign objectives, KPIs, tactics, and approach based on business goals, marketplace opportunities, and innovation strategy
• Write briefs including creative briefs, web briefs, and production briefs as well as presentations for campaign work
• Work with multiple external partners on co-marketing plans, creative alignment, and go-to-market coordination
• Coordinate with worldwide teams such as web teams, social and communication teams, retail teams, regional marketing teams, and other partners to ensure strategic alignment and tactical needs (e.g. assets, channel best practices) are met
• Guide creative strategy in tandem with internal and external stakeholders and agencies
• Manage and approve how the product is positioned on logitechG.com through product display pages, landing pages, etc.
• Work with internal teams to maximize e-commerce sales on logitechG.com
• Present work to internal stakeholders across the organization
• Ensuring excellence in creative execution
• Enforce brand guidelines and protect the endemic voice
• Understand and elevate technology innovation and product performance in marketing storytelling
• Coordinate with product marketing, engineering, and other stakeholders to tell tell accurate and engaging stories to our audience
• Developing and refining go-to-market consumer strategies based on market intelligence, consumer insights, and best practices.
• Driving 360 degree omni-channel campaigns that bring together social, PR, influencer, and channel marketing programs
• Your Skills:
• 7+ years experience in marketing gaming or consumer electronics products
• Experience crafting marketing messaging and copy for product assets including packaging, product detail pages, retailer POS displays, etc. and campaign assets including tag lines, ad banners, launch video titles, etc.
• Experience developing global product launch campaigns from inception through execution including launch and sustaining short form and long form video content, social advertising content, and retailer content
• Strong organizational skills, project management, and excellent attention to detail
• Experience working with and managing internal or external agencies
• Ability to lead groups, creativity, and partner collaboration
• Presentation skills, including public speaking and presentation development (Google Slides, PowerPoint)
• Ab

Additional Information

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Big things are happening at Logitech G. Come play a critical role as we take marketing to the next level. We're looking for an experienced Global Product Marketing Manager for the Corporate Marketing Team with a focus on our PC Gaming product line.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at logitech? Share your experience