TV, Video, Audio, & Display Senior Strategist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead full‑funnel TV, video, audio, and display strategy and day‑to‑day performance to unlock growth-new customers, revenue, and LTV-while keeping efficiency on track. You'll translate complex signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into clear decisions, run smart innovations, and scale what works. You'll rely heavily on Bliss Point (Forecasting, Always‑On Incrementality, Brand/Creative/Customer Insights) to focus investment, and you'll connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in your Pod to drive integrated business impact. You'll also mentor P3/P4 teammates, handle novel/complex issues with autonomy, and present executive‑ready narratives that build trust and drive decisions.

Responsibilities

• Client‑Centric
• Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds.
• Lead senior‑stakeholder communications (updates/QBRs/steercos).
• Set expectations, secure alignment, and manage escalations with transparency.
• The Tinuiti Way
• Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative
• Propose simple, integrated plans and a measurement approach to prove combined lift
• Codify reusable playbooks.
• Product‑Led
• Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale.
• Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes).
• Provide structured feedback to Product/Econometrics.
• Data & Measurement‑Driven
• Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series).
• Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior and executive stakeholders.
• Help keep data/ops healthy.
• Owner Mindset
• Own the business like it's yours: Make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails. Surface trade‑offs with clear thresholds/tolerances, and keep a simple decision log tied to Rocks/KPIs.
• Financial stewardship with partners: Forecast impact, track plan vs. actuals, and course‑correct fast with Client Lead/Finance/Channel Leadership. Protect margin/utilization by prioritizing high‑value work and cutting busywork.
• Love Growth: Spot and de‑risk bigger opportunities (e.g., higher‑quality CTV inventory, new audience/data partners, refreshed creative lengths/formats) with small, safe pilots and clear thresholds, then scale and document the playbook.
• Hate Waste: Remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps). Set simple standards that prevent backslide and shorten time‑to‑resolution.
• Ways of working and values
• Greatness attracts Greatness: Keep improving your craft; embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership : Move fast, cut waste, and truly own results end‑to‑end.
• Professional & Technical Qualifications
• Experience: 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5-7 years in analytical roles (finance/consulting) with strong media analytics exposure.
• Technical: Hands‑on with DSPs/ad platforms and ad‑server workflows (trafficking, tags/pixels, cre

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