Director, Direct-to-Consumer Innovation & Digital Health

Requirements

• Medical Affairs background, including degrees in medicine, pharmacy, nursing, and pharmacology
• Experience with distilling high science into simple, compelling messaging
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance .
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Demonstrated success using data and behavioral insights to drive product optimization .
• Excellent stakeholder management, cross-functional collaboration, and communication skills.
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
• Master's degree or MBA.
• Experience at leading consumer technology companies, or other leading consumer technology companies , ideally in health, wellness, or customer experience.
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
• Background in oncology, chronic disease management, or digital therapeutics a plus.
• Supervisory Responsibilities:
• N/A
• Travel: 20%
• Education Required:
• Bachelor's degree in business, Engineering, Computer Science, Design, or related field.
• BeiGene Global Competencies
• When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity
• Global Competencies
• When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more a

Benefits

Additional Information

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. BeOne Medicines is a global oncology biotechnology company committed to transforming cancer care through science, technology, and human connection. Guided by our core values-putting patients first, driving excellence, fostering ingenuity, and collaborating across disciplines-we are building an ecosystem that unites breakthrough therapies with exceptional patient experiences. We're seeking builders who want to reimagine healthcare at the intersection of empathy and technology - those who thrive where meaningful impact meets scale. As Director, DTC Innovation & Digital Health , you will define and lead the strategy for BeOne's next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL). You'll be responsible for architecting a seamless, compliant, and personalized customer experience-one that helps patients, caregivers, and HCPs navigate a CLL diagnosis and treatment decision with confidence and clarity. You'll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first. Essential Functions of the Job: Define and lead a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams Clearly communicate and disseminate scientific messaging to patients, caregivers, and HCPs by producing content for BeOne-owned and third-party channels Identify and recruit subject matter experts to speak on behalf of BeOne's scientific mission . Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences. Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust. Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion. Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences. Drive agile execution, sprint planning, and release management across internal and external partners. Champion a customer-first culture , balancing measurable impact with empathy, inclusion, and accessibility. Manage CLL Navigator social media presence, including partnerships with patient advocacy groups We're particularly interested in candidates who have scaled health, wellness, or experience platforms at leading consumer technology companies, or health startup similar environments , and who are motivated by impact in human health.

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