Account Director - Health

Benefits

Additional Information

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. An Account Director (AD) develops and leads client relationships, exhibiting best practice in client management. S/he counsels clients on communications marketing strategy and drives every aspect of creating and implementing innovative communications marketing programmes. S/he contributes to the development of plans and oversees client campaigns. S/he also leads and/or contributes to the winning of new client business. An AD will start to work as a strong leader, working as part of the Health Brands senior leadership team to support the aims of the department/team. Key Accountabilities Client service Client centricity - Oversee tactical delivery and ensure quality control for all deliverables from team. Become the main strategic contact for your clients and therefore have a clear understanding of your client's business objectives and strategies, both for a project and the business as a whole, and consider these at all times when guiding your team and counselling your client. Be an expert in your client's competitive environment and landscape, which will enable you to counsel your client with confidence and accuracy. Brilliant basics - Demonstrate an ability to quickly and efficiently respond to and resolve a sudden issue for a client, with and without senior input. Develop and edit creative and compelling written documents that are on message and tailored to your audience. Documents will include proposals, plans, budgets, campaign materials and issues management documents. Flawless execution - Develop and manage multiple large projects with positive results for your clients. Further develop your planning and problem solving skills by anticipating challenges within your projects and offering solutions for how you can tackle them. Ensure high-quality work is produced by the team on time and within budget. Integrated marketing fundamentals - Understand the principles of integrated marketing and provide clients with expert counsel on which activities best meet needs/objectives. This includes developing an understanding of audience behaviors; use of insights to develop an overarching communications strategy, utilising all relevant communications channels; working with appropriate specialists within Edelman to ensure maximisation of all communications channels; measurement of the impact of different types of communication on the overall communications strategy. Insights - Educate yourself about all areas of your client's business so you can make sound strategic judgements for your clients. Complete insights training offered by the Planning Team. Use insights as the foundation for all strategic and tactical recommendations. Work with the Planning Team, as appropriate, to identify those insights. Collective creativity - Lead by example in supporting all team members, fostering a diverse and inclusive work environment, and building strong partnerships within the health team, the London office and the broader network. Ensure your other team members do the same, ironing out issues as they arise to create a collaborative team spirit. Digital fluency - Show a detailed understanding of the strategic importance and appropriate use of the most commonly used digital channels available to our clients and build relevant digital channels into overarching communications plans for clients. Ensure your teams are well-versed in the ABPI code and other relevant professional codes in addition to your client's own social media policies. Consultative skills - Counsel client confidently on all aspects of programming, anticipating potential issues and proactively flagging solutions. Develop a strong and long-lasting relationship with your client, providing them with sound strategic counsel they trust. Keep abreast of new developments/opportunities to drive organic growth and add value to clients. Lead on aspects of planning, helping develop strategic plans that are creative and push the boundaries. 2. Financial management Business acumen - Develop a deep understanding of your client's business, their objectives, and the environment they operate in. This should include your client's business strategy, competitor strategies, industry issues, and business and cultural trends. Show a strong understanding of the Edelman business model and actively contribute to its success by working with your teams to ensure accurate resourcing, forecasting and monthly billing for your acc

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