Global Paid Media, VP - Corporate Affairs

Responsibilities

• Own the planning and execution of global paid media campaigns, from launch through optimization and post-campaign analysis
• Overrse campaign delivery across channels and markets, ensuring accurate implementation of media plans, flighting, and measurement frameworks
• Lead and hold media agencies accountable for strategy execution, delivery timelines, and performance outcomes
• Evolve the audience strategy and activation model to reflect the changing nature of targeting across paid media platforms
• Drive cross-market coordination across the U.S., Japan, and other international regions
• Lead audience strategy development, including segmentation, targeting, and activation across paid media channels
• Stay close to how search and discovery behavior is shifting across digital and AI-mediated channels, and translate implications into the paid media program
• Define and operationalize measurement frameworks, including KPIs, attribution approach, and performance benchmarks
• In partnership with agency and research and analytics partners, design and lead structured testing frameworks (e.g., incrementality studies, geo‑testing, and controlled experiments) to quantify media impact and guide future planning and investment decisions
• Partner with analytics teams to translate performance data into optimization strategies
• Own campaign-level budget management and media investment oversight, including spend tracking and vendor management
• Prepare concise leadership updates outlining status, risks, decisions required, and performance outcomes

Requirements

• 7+ years of experience in paid media, or integrated marketing, with a strong emphasis on hands-on media planning, campaign execution, and optimization
• Demonstrated experience leading complex, multi-market paid media programs across channels
• Experience owning campaigns end-to-end, from strategy translation through execution and performance management
• Forward-thinking and innovative, by bringing modern approaches to media management and performance, including but not limited to AI-enabled media planning and buying, new audience targeting tactics, and how paid media is evolving amid AI mediated search and discovery online
• Actively uses AI to improve day-to-day media workflows, from planning and optimization to reporting, and adapts strategies based on how AI is reshaping customer behavior, search and discovery patterns, and platform dynamics
• Experience developing audience segmentation and targeting strategies
• Strong understanding of measurement frameworks, including attribution models and performance optimization
• Experience managing media budgets, investment planning, and vendor relationships at scale
• Strong executive communication and stakeholder management skills
• The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
• Expected annual base salary range:
• $150,000 - $225,000
• Actual base salary within that range will be determined by several

Benefits

Additional Information

Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com . Follow @blackstone on LinkedIn , X , and Instagram . Blackstone is seeking a Global Paid Media, Vice President to lead and own the planning and execution of global paid media programs. We are seeking a media professional with the curiosity, technical fluency, and judgment to operate at the leading edge of how paid media is changing - across audience strategy, targeting approach, measurement, and the platforms shaping how audiences discover and engage with content. This role leads initiatives across the U.S., Japan, and other international markets, requiring strong cross-market coordination, deep media expertise, and comfort operating across time zones. The Global Paid Media, Vice President will serve as a core executional partner to senior marketing leadership, owning the translation of campaign strategy into integrated, executable media programs. This includes aligning media, production, and measurement workstreams to ensure campaigns deliver against business objectives. This role is accountable for how global paid media programs are structured, targeted, measured, and optimized across markets and channels, with a strong emphasis on execution quality and performance.

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