Marketing Analyst I

Responsibilities

• Strategic Data Analysis & Forecasting
• Support marketing and sales forecasting (pipeline, revenue, demand generation trends)
• Analyze historical data to identify patterns and inform growth strategy
• Assist in building models for lead flow, conversion rates, and revenue projections
• Translate business goals into measurable KPIs and track performance against targets
• Market Intelligence & Analytics
• Conduct market, customer, and competitive analysis to inform strategic decision-making
• Track industry trends, customer needs, and competitive positioning to identify opportunities for growth
• Measure the effectiveness of marketing programs and campaigns, providing insights and recommendations to improve performance
• Reporting & Dashboarding
• Build and maintain dashboards (Power BI, Tableau, or Excel)
• Automate recurring reports for marketing and sales leadership
• Ensure data accuracy and consistency across reporting systems
• Data Management & Tools
• Work within CRM and marketing platforms (Salesforce, HubSpot, etc.)
• Help maintain clean, structured data for accounts, leads, and opportunities
• Support tracking implementation and campaign attribution
• Cross-Functional Collaboration
• Partner with marketing, sales, product management, and finance teams
• Assist in aligning marketing metrics with sales outcomes and revenue goals
• Support leadership with data for quarterly planning and reviews
• Analyst Relations & Reporting
• Build and maintain relationships with key industry analysts to strengthen market presence and credibility
• Support analyst briefings and provide insights aligned with product strategy
• Deliver regular reporting and insights to senior leadership Cross-Functional Collaboration
• Partner with marketing, sales, product management, and finance teams
• Assist in aligning marketing metrics with sales outcomes and revenue goals
• Support leadership with data for quarterly planning and reviews
• Additional Responsibilities
• Support continuous improvement of marketing processes and tools
• Perform other related duties as assigned

Requirements

• Education & Experience
• Bachelor's degree in Marketing , Business, Economics, Finance, Mathematics, Statistics or a related field
• 2-5 years of experience in marketing, marketing analytics, or a related role (industrial, manufacturing, or HVACR industry experience preferred)
• Skills & Competencies
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excel / Google Sheets (pivot tables, formulas, data analysis)
• Data visualization tools (Power BI, Tableau, or similar)
• Excellent written and verbal communication skills
• Strong analytical thinking and attention to detail
• Understanding of marketing funnels and B2B sales processes
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong collaboration and stakeholder management skills
• Experience developing marketing content and positioning strategies
• Proficiency in Microsoft Office and familiarity with marketing analytics tools or CRM platforms
• Exposure to B2B, industrial, or HVAC/OEM markets
• Experience working with CRM systems (Salesforce, HubSpot)
• Familiarity with forecasting, modeling, or financial metrics
• Exposure to digital analytics (Google Analytics, etc.)
• Additional Job Details
• Equal Employment Opportunity and Affirmative Action at Nidec
• Work Shift Schedule
• No Soliciting
• Nidec

Additional Information

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Summary The Marketing Analyst supports data-driven decision-making across B2B marketing and sales efforts in the HVAC/OEM space. This role focuses on analyzing performance data, building forecasts, and developing insights that inform strategy, improve pipeline quality, and drive revenue growth. This position is ideal for someone who is analytical, curious, and eager to grow into a strategic partner for marketing and sales leadership. Job Description

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