Marketing Specialist, Conferences

Responsibilities

• Assist in implementing annual marketing strategies to drive exhibitor acquisition and retention across EMEA&I/APAC conference portfolio
• Act as a key support to global marketing team with their core assignments: branding, experiential programs and digital
• Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets
• Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience
• Assist in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth
• Support exhibitor sales team with ad hoc requests as needed throughout selling cycle
• Manage and update content management system and related sales tools - Produce marketing material to enhance sales productivity - PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports - Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to
• Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines
• Coordinate the logistics involved in conference execution, from experiential programs to sales support
• Comprehensively oversee conference budgets and manage the procurement process

Requirements

• Experience of attending, exhibiting or organizing seminars/conferences
• Ability to travel approx 15% to support conferences domestically & internationally
• BS/BA Marketing, Communications or related field is preferred
• At least two years B2B marketing experience
• Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
• Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
• Strong written and verbal communications skills and copywriting/editing/proofreading experience
• Experience of working with a content management system
• Knowledge of integrated multi-channel marketing
• Understanding of graphic design/print production processes
• Understanding of the IT industry and key market forces
• Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
• Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
• We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
• Gartner is the world authority on AI
• What do we offer?
• Gartner offers world-class benefits, highly competitive compensation and dis

Additional Information

The Conference Marketing Specialist is responsible for the execution of multi-channel marketing strategies to help our sales team nurture existing clients, as well as drive net new logos. Whilst operating within a culture focused on results, accountability, relevance, innovation and speed to market.

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