Manager B2C Integrated Marketing Campaigns

About the role

The Manager B2C Integrated Marketing Campaigns is responsible for planning, coordinating and delivering RHG's integrated B2C marketing campaigns end-to-end. The role supports the development of campaign strategy and go-to-market plans, and takes ownership of activating and executing campaigns across channels - ensuring all stakeholders, workstreams and deliverables come together on time and on brief. Working in close collaboration with Brand, CRM, Content, Creative Service Desk, Digital, Revenue management, Loyalty, Area marketing and Agencies, this role is the connective tissue that makes integrated campaigns happen. It requires strong project management, channel knowledge, analytical thinking and the ability to work across multiple stakeholders and markets simultaneously. 1. Campaign Planning & Go-to-Market Develop the annual campaign strategy, contributing to audience definition, message architecture and go-to-market plans in close collaboration with senior marketing leadership Develop and maintain the go-to-market plan for each campaign: channel mix, timing, asset requirements, budget tracking and success metrics Define campaign objectives aligned to business KPIs - direct bookings, revenue contribution, member acquisition, CTOR and brand awareness and consideration Monitor the competitive landscape, market dynamics and guest behaviour data to inform campaign planning and bring relevant insights to the team Prepare and manage campaign briefs, ensuring clarity of scope, audience, messaging and deliverables before execution begins 2. Cross-Channel Activation & Execution Orchestration Coordinate end-to-end campaign delivery across all relevant channels: email, push, paid media, social, website, OTA, in-hotel, contact centre and PR Serve as the day-to-day point of coordination across stakeholder functions Maintain a master campaign calendar that sequences all activity across channels and markets, ensuring coherence and avoiding audience fatigue or message conflict Run campaign kick-off and status meetings, tracking deliverables, dependencies and deadlines across a complex multi-team environment Ensure localisation and adaptation of global campaigns for relevant markets and feeder regions, working closely with Area Marketing Directors Support agency relationships, providing briefs, feedback and quality control at every stage of production in alignment with senior direction 3. Content, Creative & Channel Direction Brief and direct the content engine - defining what content is needed by campaign, channel, audience segment, funnel stage and market Ensure creative output is on-brand, compelling and fit for purpose across all formats and touchpoints, from hero campaign assets to channel-specific executions Champion destination-led, aspirational storytelling that connects emotionally with guests and differentiates RHG from competitors Oversee asset production timelines in partnership with the Creative Service Desk and agency partners, ensuring on-time delivery across all channels 4. CRM Integration & Audience Personalisation Partner with the CRM team to build audience segments and define targeting logic for each campaign - leveraging Customer DNA data Ensure campaigns are personalised at scale, with the right message reaching the right member at the right moment across owned channels Work alongside the loyalty team to integrate Radisson Rewards mechanics - promotional points, tier benefits, member-exclusive offers - into campaign strategy and communications Flag audience overlap or message fatigue risks and work with the CRM team to resolve them 5. Measurement, Reporting & Performance Analysis Define KPIs and measurement frameworks for every campaign before launch - covering channel, content, audience and commercial performance Produce clear, timely post-campaign reports that communicate performance against objectives, highlight key learnings and provide actionable recommendations Analyse performance at granular level: by channel, by creative format, by subject line, by audience segment and by market - identifying what worked, what did not and why Prepare and present campaign performance reports for internal stakeholders, communicating results clearly and with commercial context Manage campaign budgets with rigour, tracking spend versus plan and ensuring maximum return on marketing investment 6. Continuous Optimisation & Test-and-Learn Culture Build a systematic test-and-learn approach into every campaign - testing creative variants, subject lines, offers, timing and audience segments to continuously improve performance Ensure winning assets, formats and approaches are captured and fed back into the brief for future campaigns, building institutional knowledge over time Drive ongoing improvement in campaign effectiveness, reducing cost-per-acquisition and increasing revenue per send, CTOR and direct booking conversion Champion the use of data and analytics to move from intuition-led to e

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Rhg? Share your experience