Senior Manager, Channel Strategy & Operations

About the role

SolarWinds is seeking a Senior Manager, Channel Strategy & Operations to join our Revenue Operations organization. This is a systems-first, design-led role for a senior operator who can architect and build the end-to-end technology stack and operational processes that power SolarWinds' channel ecosystem. You must have deep expertise in SFDC You will serve as the primary strategic and systems partner to Channel Sales leadership-owning the architecture, configuration, and continuous evolution of Salesforce (SFDC) and our Partner Relationship Management (PRM) platform, Impartner. You will design scalable systems and processes to support our channel operating models, help define routes-to-market frameworks, and translate channel GTM goals into working system and process reality. This is a design-and-build role: you don't hand off system requirements to someone else-you own the architecture, drive implementation, and partner with Sales Ops & Analytics to ensure data and processes deliver expected outcomes at scale. You will report to the Director of Revenue Operations and sit at the intersection of partner strategy, systems architecture, process design, and cross-functional leadership across Channel, Sales, Customer, Marketing, Finance, and BizApps.

Responsibilities

• As Senior Manager of Channel Strategy & Operations, you will own the Transform-the-Business mandate for channel-designing and building the CRM and PRM systems architecture to support channel operating models, and process frameworks that scale SolarWinds' partner ecosystem.
• This role is built for a strategic operator who has designed and implemented channel systems from the ground up. You know how to translate GTM revenue goals into an operational plan that gets built and adopted in the systems.
• Channel Systems Architecture & Implementation
• Own end-to-end architecture and configuration of Salesforce and Impartner (PRM) for all channel operations-including partner account hierarchies, deal registration workflows, pipeline attribution logic, and portal experience design.
• Design and implement scalable SFDC data models for channel: partner account hierarchies, opportunity attribution, and rules-of-engagement enforcement between direct and indirect.
• Lead system design and build for Impartner: partner onboarding flows, tier management, MDF workflows, deal registration, and co-selling enablement functionality.
• Define channel data governance standards and own their implementation in Salesforce-ensuring clean, consistent, and auditable partner data.
• Partner with BizApps on system integration architecture between SFDC, Impartner, and adjacent GTM systems (CPQ, Sales and Marketing Tech stack).
• Channel GTM & Routes-to-Market Strategy
• Partner with Channel Leadership & Programs Leader to design and maintain SolarWinds' channel routes-to-market framework, including partner tier implimentation, engagement models, and maintain rules of engagement between direct and indirect sales.
• Translate channel strategy into systems and process design: own the journey from GTM intent to working operational infrastructure.
• Lead cross-functional alignment across Sales, Customer, Product, Marketing, and Finance to ensure channel processes integrate well with the end-to-end revenue motion.
• Operating Model Design & Process Transformation
• Scope, design, and lead implementation of new channel processes and system architecture end to end-from requirements to rollout.
• Define and enforce partner data governance standards in Salesforce, including pipeline attribution, deal registration rules, and account hierarchies.
• Identify opportunities to pilot AI-driven process improvements within channel and GTM operations.
• Roadmap & Strategic Initiatives
• Own the Channel Ops roadmap-maintain a prioritized backlog of strategic initiatives, scope projects end-to-end, and drive execution across stakeholders.
• Translate roadmap priorities into business and system requirements; drive implementation directly or in partnership with the Channel Systems & Process Analyst.
• Report on initiati

Additional Information

At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!

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