Director of Engineering Consumer Experience - Web & Mobile

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SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business. You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation. As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up. Key Responsibilities & Scope of Ownership: Technology Vision & Strategy Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends. Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms. Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one. Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity. Standards, Governance & Engineering Excellence Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints. Build and own a component library and design system that enables velocity and consistency for all product teams. Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management. Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms. UI/UX & Consumer Experience Leadership Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences. Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications. Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions. Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity. Team & Vendor Leadership Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture. Manage and hold accountable delivery partners for quality, timelines, and engineering standards. Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently. YOUR TALENT Key Requirements: 15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role. Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs. Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent). Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin). Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production. Track record of building and governing cross-functional engineering platforms used by multiple product teams. Subject matter expertise in modern consumer web standards, specifically web performance (Core Web Vitals), WCAG 2.1 compliance, and progressive web applications. Background in fashion, retail, or sports DTC commerce environments. Experience with composable/headless commerce architectures. Familiarity with APIGEE or API

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