Senior Manager, Demand Generation

About the role

Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Responsibilities

• How you'll make an impact:
• Own the full-funnel demand generation strategy from awareness and consideration through to pipeline revenue.
• Design and lead integrated campaigns built for how modern B2B buyers buy: AI-influenced research cycles, digital-first discovery, and self-directed evaluation paths.
• Build and maintain the campaign roadmap, balancing strategic priorities with the agility to move on market moments.
• Establish campaign tiering and prioritization framework with clear resource models, execution standards, and performance expectations.
• Lead your team to execute with speed, quality, and consistency, campaigns that are launched on time, on message, and on target.
• Develop and systematize end-to-end campaign execution frameworks: briefing, build, launch, optimize, report. Make excellence repeatable.
• Drive multi-channel campaign execution across paid media, email, content syndication, events, webinars, ABM, and digital, in tight coordination with channel owners.
• Eliminate complexity that doesn't serve performance: streamline workflows, remove bottlenecks, and build processes that make the team faster.
• Partner with Creative to develop high-converting campaign assets, not just beautiful content, but content built to move buyers through the funnel.
• Establish the campaign measurement framework: define what success looks like for every campaign, channel, and segment before a campaign launches.
• Build a culture of experimentation, hypothesis-driven testing of messaging, channels, offers, and formats, with a bias toward shipping fast and learning faster.
• Partnering with Marketing Operations to own campaign analytics and reporting: pipeline contribution, channel efficiency, conversion rates, content performance, and ROI. Surface insights that drive decisions, not just dashboards.
• Work with Marketing Ops and Revenue Ops to ensure attribution is clean, data flows correctly, and pipeline reporting is trusted by Sales leadership.
• Serve as the campaign orchestration hub, bringing together Segment Marketing, Digital, ABM, Creative, Events, and Sales Enablement into a unified, coordinated campaign motion.

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