Senior Media Activation Executive

About the role

We are seeking an experienced and results-oriented Media Activation Manager , Performance Marketing to join our growing team in Indonesia . This pivotal role will lead the strategic planning, execution, and optimization of high-performance digital advertising campaigns specifically for the APAC market. You will be instrumental in driving client success by maximizing ROI, generating qualified leads, enhancing user acquisition and engagement for their digital properties and mobile applications within APAC. You will act as a key local expert and strategic advisor to our client, translating their business objectives into effective, localized digital advertising strategies for APAC. This role demands a hands-on approach to multi-platform campaign management, deep analytical prowess, a creative problem-solving mindset, and the ability to articulate complex market dynamics and performance data into clear, actionable insights.

Responsibilities

• Strategic Campaign Management and Execution :
• Develop and champion comprehensive, data-driven performance marketing strategies tailored for APAC, aligning with specific client business objectives (e.g., lead generation, app installs, customer lifetime value).
• Define target audiences, keyword strategies, audience segmentation, and campaign structures that align with client goals and the nuances of APAC across various platforms.
• Own the development and management of the market-specific test plan and learning agenda for our key client, fostering a culture of continuous improvement and local market innovation.
• Develop accurate performance forecasts for campaigns and then strategically achieve those targets against defined client KPIs.
• Forecast campaign performance, manage significant client advertising budgets, and proactively identify opportunities for growth and scale.
• Multi-Platform Campaign Execution & Optimization Expertise :
• Lead the end-to-end setup, launch, and daily management of digital advertising campaigns for assigned client, ensuring best practices in account structure, ad group segmentation, and ad serving across:
• Google Ads (Search, Display, App Campaigns, YouTube Ads): Advanced bidding, conversion tracking, remarketing, and optimization tailored for APAC.
• Apple Ads : Strategy, keyword selection, bid management, and optimization for app discovery and installs within the Apple ecosystem.
• Social Media Ad Platforms: Managing performance-driven campaigns on key social platforms (e.g. Meta, TikTok), including audience targeting, creative testing, and budget optimization.
• Hold ultimate accountability for adherence to platform best practices and agency quality standards across all managed campaigns, ensuring optimal performance and compliance.
• Conduct ongoing, meticulous keyword research, ad copy optimization (text, responsive search ads), and creative testing across all relevant platforms.
• Implement and monitor robust conversion tracking, remarketing lists, and audience segments within each platform and relevant analytics tools for client accounts.
• Collaborate closely with creative and client teams to develop compelling ad creatives and landing page experiences that are optimized for conversion across different ad formats and devices.
• Work with client, product and development teams to ensure proper app tracking (SDK integration) for App Campaigns, driving valuable installs and in-app actions if required.
• Performance Measurement & Reporting :
• Define, track, and report on critical KPIs for APAC campaigns, including CPA and app-specific metrics (installs, in-app actions, cost-per-install) across all active platforms.
• Utilize analytics tools for deeper insights into user behavior, cross-channel attribution, and campaign performance across all client digital properties.
• Conduct regular A/B testing on ad copy, creatives, landing pages, and campaign settings to continuously improve client performance and identify winning strategies.
• Perform in-depth data analysis to identify trends, opportunities, and areas for budget reallocation and optimization, presenting clear, actionable insights and strategic recommendations to clients.
• Provide strategic inputs and comprehensive data analysis for campaign wrap-up reports, summarizing performance, key learnings, and future recommendations specifi

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com .

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