Lifecycle Marketing Executive

Benefits

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Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance. At Teya we believe small, local businesses are the lifeblood of our communities. We're here because we don't believe there's a level playing field that gives small businesses with a fighting chance against the giants of the high street. We're here because we see banks and legacy service providers making things harder for them. We don't think the best technology or the best service should be reserved for those with the biggest headquarters. We're here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us. Become a part of our story. We're looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits. Your Mission You'll help us build and launch the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone early in their career who wants to learn lifecycle marketing properly, in a team that takes the craft seriously and uses modern tools to do it well. You'll work alongside the rest of the Owned Growth team to deliver impactful campaigns across our 9 European markets. You'll get hands-on in Braze from day one, build your understanding of what works across the lifecycle, and help translate our strategy into fantastic outcomes for our members and hockey stick growth for Teya. Your Team You'll join Owned Growth , a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and we'll invest in you learning them properly. Your Role On a regular day, you'll: Build campaigns and journeys in Braze , from one-off sends through to multi-step Canvases, getting hands-on with Liquid, segments, and QA from day one Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards, contributing to copy, design briefs, and channel choices Localise campaigns at scale , working with Lokalise and our regional teams to deliver consistently great work across up to 9 markets Support our test-and-learn programme by helping set up A/B tests, gathering results, and feeding learnings back into the next iteration Use AI as a core part of your workflow , working with skills and automations that speed up the build, QA, content, analysis cycles and apply agents to our Braze canvases. Get close to our merchants by listening in on customer calls, shadowing our CR and Inside Sales teams, and building real intuition for who we're talking to Bring fresh thinking to the campaigns you work on, with ideas, copy, and small experiments that make them better Your Story You probably have around 1-2 years of CRM, growth marketing, or lifecycle marketing experience. We'll also consider strong candidates from adjacent backgrounds (content, customer marketing, performance marketing, agency, or a recent grad with a great portfolio) who can show they've got the hunger to specialise. You've been hands-on in Braze, HubSpot, Klaviyo, or a similar platform and can talk through campaigns you've played a role in building. You're a strong writer . You can draft campaign copy that sounds like a real person wrote it, and you can spot the difference between copy that works and copy that's just words on a page You're comfortable in data , even if you're not the one pulling it yourself. You read dashboards, you ask good questions about results, and you know what a healthy open or click rate looks like You're genuinely capable and curious about AI tooling . You've used Claude, ChatGPT, or similar regularly in your work, and you're excited to push further into agentic workflows You have ideas . You bring fresh thinking, ask "what about...", and aren't afraid to suggest a better way of doing something You're organised and detail-oriented . You spot the typo, the broken link or the off-brand visual before they go out You're hungry to grow . You want to learn lifecycle marketing properly, and you're excited to work alongside more experienced colleagues who'll mentor you You care about how things look and feel .

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