Sr. Manager, Campaign Operations, Email Audience and Enablement

Responsibilities

• Email Operations Excellence
• Build and own ai-assisted email calendar governance - centralized visibility, conflict detection, frequency management, and prioritization rules across stakeholders
• Design and enforce engagement-based suppression logic to protect deliverability
• Build the A/B testing framework and manage the experimentation backlog (subject lines, send times, audience cuts, content variants)
• Define operational workflows for email creation tools - how templates are requested, built, approved, and deployed agentically
• Partner with Marketo Admin on deliverability initiatives (IP warming segments, domain reputation monitoring, bounce management)
• Own email performance analysis - identifying patterns by audience that inform strategy
• Audience Strategy & Enablement
• Design and maintain audience segmentation frameworks that define how each Campaign Ops Specialist targets, engages, and measures their assigned audiences
• Build "Campaign Ops Kits" per audience - consolidating targeting logic, suppression rules, stakeholder maps, database health indicators, and performance benchmarks into actionable playbooks
• Operationalize audience tools (Hightouch) into repeatable workflows that Campaign Ops Specialists can self-serve
• Partner with Funnel Ops and GTM Engineering on database health visibility per segment
• AI & Process Transformation
• Evaluate, pilot, and integrate AI tools into campaign ops workflows - content personalization, audience modeling, QA automation, workflow orchestration
• Build and maintain an automation roadmap for campaign ops, identifying high-impact opportunities to replace manual processes
• Define success metrics for tool adoption (time savings, quality improvements, error reduction)
• Build adoption plans that bring the team along - ensuring tools are used, not just introduced
• Team Enablement
• Enable email best practices, audience targeting, and testing methodology
• Write SOPs and documentation that reduce escalations and build team self-sufficiency
• Deliver quarterly Campaign Ops Performance Briefs that connect execution to pipeline influence
• Translate campaign operation's team's vision into operational reality the team can execute

Requirements

• Expert-level proficiency with Marketo (or equivalent MAP) - building programs, automations, and audience segmentation
• Experience with Hightouch, Segment, or equi

Benefits

Additional Information

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. EMAIL, AUDIENCE & ENABLEMENT LEAD The Email, Audience & Enablement Lead is a senior individual contributor on the North America Campaign Operations team, reporting to the Head of AMS Campaign Ops. This role is responsible for transforming how the team operates - owning email operations excellence, audience segmentation, and the adoption of AI and automation tools that make campaign execution faster, smarter, and more impactful. This person will build the AI-driven frameworks, playbooks, and methodologies that elevate our campaign ops specialists from executors to audience strategists. They thrive at the intersection of email operations, audience intelligence, and team enablement - and serve as the engine for continuous improvement across the function. YOU'RE A GREAT FIT IF YOU: Have 7+ years of experience in marketing operations, campaign operations, or demand generation in B2B enterprise environments Are AI-forward, with hands-on experience evaluating, piloting, and integrating AI tools into marketing workflows (e.g., content generation, send-time optimization, intelligent automation) Have deep expertise in email operations - deliverability strategy, frequency governance, engagement-based suppression, and email calendar management at scale Have built audience segmentation frameworks that others successfully adopt and use independently Possess a builder mindset - you design systems for scale, not just execute tasks Have a track record of designing A/B testing programs and translating performance data into actionable insights Can coach and develop team members on craft (email, audience strategy, testing methodology) without being a people manager Are comfortable with ambiguity and can define your own roadmap and prioritize independently Have experience with change management - rolling out new tools, processes, and ways of working to cross-functional teams

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