Digital Manager

Requirements

• A robust technical approach and high level of digital expertise.
• Advanced proficiency with platforms (Meta, Google, TikTok, etc.).
• Advanced English proficiency
• Technical experience in implementation, with a focus on in-depth technical knowledge rather than pure planning
• Client-facing skills and administrative/organizational abilities.
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodati

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About EssenceMediacom : A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact Buying Strategy: Define a strategy for biddable platforms: Meta, Google, YouTube, DSPs, and programmatic OTT Budget Planning: Allocate and monitor the digital budget by platform and campaign Team Supervision: Manage and develop the team of bidding specialists, assigning priorities Training: Ensure the team has up-to-date certifications for Google, Meta, and other platforms Pacing: Monitor the pacing of the digital budget and promptly flag deviations Technical Implementation: Oversee AdServer, brand safety, viewability, and campaign tracking Optimization: Review and validate optimizations implemented by the team based on KPIs Biweekly: Review and validate biweekly digital media performance reports Post-Buy: Oversee the preparation and delivery of post-buy reports by campaign Innovation: Stay up to date on new platforms, formats, and certifications in the digital ecosystem Results Analysis: Analyze overall campaign performance and propose improvement actions to the team Talent Development: Participate in the recruitment and onboarding of new team members

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