VP, Marketing Automation Product Manager

Responsibilities

• Key responsibilities include, but are not limited to:
• Drive Innovation : Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities.
• Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization.
• Workflow / process optimization : Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enhance and enable true multi-channel marketing synchronization.
• Strategic alignment: Collaborate with stakeholders to align marketing automation strategies with business objectives - including refinement and best use case of lead scoring models to reflect evolving priorities and enable accurate persona creation.
• Risk management: Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions.
• Position Requirements
• Minimum of a bachelor's degree from an accredited institution
• At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo. Marketo Architect Master Certification is a plus.
• Deep understanding of Marketo's features, functionality, and best practices
• Digital product

Benefits

Additional Information

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients. Position Description PIMCO is seeking a Vice President, Marketing Automation Product Manager to serve as a subject matter expert for our Adobe Marketo instance. This individual will lead the day-to-day oversight of Marketo while also partnering closely with business and technology to shape the long-term automation vision, strategy and roadmap. The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization and system integration as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices and platform integration strategies that have delivered measurable impact in past roles. This individual will champion, shape and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization - simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency. In this role you will work cross-functionally and cross-regionally to ensure digital marketing teams are well equipped to plan, execute and optimize marketing campaigns and automation strategies including lead generation, segmentation strategy, nurture programs and lifecycle optimization strategies. Striving for operational excellence, you will gather requirements from marketing stakeholders and partner closely with technology to develop optimal platform workflows for automation and to ensure an efficient and effective global operating model. The position is based in Austin, New York or Newport Beach and reports to the Head of Global Marketing Operations.

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