Senior Content Marketing Manager

About the role

As the founding Senior Content Marketing Manager, you will own the content that explains, differentiates, and accelerates Leap's growth across the two audiences we serve: the employer benefits leaders, health plans, and TPAs who buy Leap, and the members on specialty medicines who depend on us for care. This is a senior individual contributor role for an exceptional writer who can move fluidly from category-defining thought leadership to high-converting sales and website copy to patient activation campaigns that earn trust and drive action. You will translate a complex, high-stakes healthcare model into language that is clear, credible, and compelling - whether you are helping a CFO understand the financial impact of Leap, giving a benefits leader the words to champion us internally, or writing the direct mail piece that motivates a patient to call their Care Guide. You will report to the Head of Growth Marketing and partner closely with the Head of Member Marketing, but this is a builder role: you will be expected to shape the strategy, write the copy, pressure-test the message, incorporate feedback, and ship. This is a fully remote role, open to candidates across the US. Candidates in the New York Metro , San Francisco , or Seattle areas are strongly preferred.

Responsibilities

• Content Strategy and Editorial Ownership
• Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email
• Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most
• Define and steward Leap's brand voice across every audience and channel, ensuring the same warmth and clinical credibility shows up in a CFO white paper and a member SMS
• Set the bar for editorial quality across freelancers, contractors, and AI-assisted workflows
• Long-Form B2B Content and Thought Leadership
• Frame the specialty infusion category for the industry - the narratives, the language, and the framing that benefits leaders and consultants pick up and repeat. When the category talks about Leap's space, our words show up in the conversation
• Develop proprietary research and benchmark reports Leap publishes annually - anchor data the industry cites, repeat surveys benefits leaders look for, original analysis on the specialty pharmacy line item that becomes a regular industry reference
• Lead organic search and GEO (Generative Engine Optimization) strategy: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so Leap ranks in traditional search and gets cited by LLMs (ChatGPT, Gemini, Claude, Perplexity)
• Own the broader social calendar across Leap's owned channels - LinkedIn company page, partner co-marketing posts, and industry conference content
• Direct Response, Website, and Campaign Copy
• Write the direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promos
• Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises
• Test-and-Learn Discipline
• Run structured A/B tests across subject lines, hooks, CTAs, creative variants, and landing page elements
• Translate test results into repeatable creative frameworks and brief templates
• Document hypotheses, results, and learnings so the team builds on past tests instead of re-running them
• Measurement and Iteration
• Define the KPIs that matter for content: organic traffic, citation share in LLM responses, pipeline influence, member campaign conversion rates, content-influenced revenue
• Build the reporting framework that c

Benefits

Additional Information

About Leap Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal. Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for. We're proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what's possible in specialty care.

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