CRM and Personalization Manager

Responsibilities

• Lead enterprise CRM and email marketing strategy
• Design personalized customer journeys, nurture campaigns, and automated workflows
• Build audience segmentation using CRM data
• Optimize campaigns through A/B testing and performance analytics
• Manage marketing automation platforms and campaign execution
• Measure ROI and turn insights into smarter marketing decisions
• Partner across teams to continuously improve the customer experience

Requirements

• 8+ years of CRM, lifecycle marketing, or email marketing experience
• Expertise with CRM and marketing automation platforms
• Strong background in customer segmentation and personalization
• Data-driven mindset with experience analyzing campaign performance
• Excellent project management and communication skills
• Bachelor's degree in Marketing or a related field
• Why Join Lifespace?
• Own the CRM strategy for a growing enterprise organization
• Work directly with executive leadership
• Influence customer acquisition, engagement, and retention
• Hybrid work environment based in Dallas
• Competitive compensation and comprehensive benefits
• Join a collaborative team that's transforming the future of senior living
• Apply today and help shape the future of customer engagement at Lifespace Communities.
• Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
• COMPANY OVERVIEW:
• Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. Since 1976, we have been dedicated to creating vibrant communities where older adults are empowered to live their aspirations with purpose, independence, and peace of mind.
• Equal Opportunity Employer
• If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!

Additional Information

Community: Texas Support Center Address: 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $96,100.00-$132,100.00+ Annual Build Personalized Customer Experiences That Make a Difference. Are you a CRM marketing expert who loves turning customer data into personalized experiences that drive engagement and results? At Lifespace Communities, we're investing in the future of digital marketing and we're looking for a strategic, hands-on CRM & Personalization Manager to lead our email marketing, customer journey, and marketing automation strategy. This isn't just another email marketing role. You'll own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executive leadership to create meaningful, data-driven experiences that help families make one of life's most important decisions.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at lifespacecommunities? Share your experience