Senior Social Media Manager

About the role

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 - connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role - you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture. You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.

Responsibilities

• Strategy & Narrative
• Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms
• Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community
• Build and maintain Bybit's social voice - bold, credible, and culturally relevant - in alignment with Brand 6.0 guidelines
• Develop channel/product-specific strategies that balance global consistency with regional relevance
• Team Leadership & Operations
• Lead, mentor, and grow a global social media team (currently ~4-6 members) plus manage relationships with production and influencer agencies and other departments
• Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale
• Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications
• Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response
• Campaign & Content Execution
• Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable
• Oversee influencer strategy - from shortlisting and legal clearance to performance tracking
• Manage the production agency relationship for high-quality video content the internal team cannot produce at speed
• Data, OKRs & Reporting
• Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social
• Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems
• Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively
• Leverage AI tools for trend harvesting, content optimization, and competitive analysis
• Cross-Functional Collaboration
• Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort
• Align with the Strategy Office on global go-to-market strategy and upper-funnel performance
• Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions

Requirements

• 4-8 years of social media experience, with at least 3 years in a leadership role managing a team
• Marketing background - you think in campaigns, narratives, and audience journeys, not just posts
• Proven track record of growing social accounts at scale for a global brand (1M+ followers preferred)
• Strong project management skills - you can run multiple workstreams, manage agencies, and hit deadlines without chaos
• Experience with Sprinklr or equivalent enterprise social media management platforms
• AI-native mindset - you actively use AI tools in your workflow for content, research, and analysis
• Exceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus
• Experience managing influencer programs end-to-end, including legal and compliance workflows
• Background working with executive communications - wri

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