Associate Director, Customer Insights & Engagement, Melanoma, GU

About the role

The Associate Director, Customer Insights and Engagement c ontributes to the generation of actionable customer insights and translates them into strategic recommendations that drive brand performance, customer experience, and commercial impact across the Melanoma, Genitourinary, and Qvantig portfolios. Acts as a key partner to marketing, sales, and market access teams, supporting and helping to shape the broader customer engagement strategy under the guidance of senior leadership.

Responsibilities

• Market Research & Analytics Leadership
• Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
• Oversee synthesis of data from multiple sources (APLD, IQVIA, SHS, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Support omnichannel engagement strategy (personal and non-personal promotion). Contribute to optimizing customer journeys and touchpoints. Translate insights into targeting, segmentation, and messaging recommendations
• Cross-Functional Partnership
• Collaborate extensively with the AI Forecasting organization as well as the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand Leads to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Innovation & Advanced Analytics
• Identify opportunities and lead the development and deployment of innovative approaches and techniques in insight generation that reflect best practice
• Lead adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.
• Strategic Leadership
• Serve as a thought leader for market research and advanced analytics, proactively identifying emerging trends, innovative methodologies, and best practices to continuously elevate the organization's insights capabilities
• Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies
• Champion the integration of advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.
• Leadership & Governance
• Ensure adherence to all BMS operating policies and governance standards

Requirements

• Minimum 5 years of experience in pharmaceutical analytics or market research
• Bachelor's degree required; advanced degree (Master's or PhD) preferred.
• Proven ability to synthesize complex data sources-primary research, secondary data, and competitive intelligence-into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations to senior executives.
• Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, advanced analytics platforms) and comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.
• Leadership Attributes
• Strategic Collaborator: Trusted advisor to senior executives, bridging insights, strategy, and execution.
• Customer-First Mindset: Champions understanding

Additional Information

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

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