Social Creative Director

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Creative Director, Social Company: VML Hybrid working: Working from home / Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role: Creative Director (Social) We are looking for a Creative Director who doesn't just "do social" - but sets the standard for what social creativity should be. This role is for someone who lives at the intersection of culture, creativity, and platform behaviour - and knows how to turn that into ideas that move both audiences and brands. You'll be responsible for defining the creative vision for social across a high-profile client account, elevating everything from always-on content to large-scale cultural campaigns. You won't just respond to briefs - you'll help shape them. You'll lead the thinking, raise the creative ambition, and ensure the work is consistently culturally sharp, platform-native, and strategically sound. You'll lead and inspire multidisciplinary teams across strategy, design, copy, motion, and production, creating an environment where social-first thinking is the default, not the exception.

Responsibilities

• Social Creative Leadership
• Define and lead the social creative vision across a major client account
• Set the standard for social-first thinking across campaigns, content, and always-on activity
• Champion bold, culturally relevant ideas that earn attention rather than interrupt it
• Lead creative development from concept through to execution at scale
• Platform & Cultural Authority
• Maintain a deep, instinctive understanding of how platforms evolve and how audiences behave across them
• Translate cultural insight, trends, and internet behaviour into powerful brand opportunities
• Proactively identify how brands should show up in real-time culture - not reactively, but ahead of it
• Guide teams in building work that feels native, not adapted
• Creative Direction & Craft
• Oversee the development of ideas across copy, art direction, motion, and content
• Uphold a high creative bar across all social outputs, ensuring consistency and craft excellence
• Shape storytelling across multiple formats, from short-form content to integrated campaigns
• Partner closely with production and design leads to ensure ideas are executed with precision and intent
• Leadership & Collaboration
• Inspire and mentor creatives, helping develop strong social-first thinking across the team
• Work closely with strategy, account, and production leadership to shape output and direction
• Lead client conversations with clarity, confidence, and strong creative rationale
• Create a culture of fast, sharp, collaborative idea dev

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