Director, Marketing & Brand Partnerships - CAA Hockey

About the role

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. The Department CAA Hockey is a full-service agency that sees the big picture. Our ou tstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation. The Position CAA Hockey is seeking a Director of Marketing and Brand Partnerships to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business. This person will oversee the Off-Ice/Marketing staff, drive new business opportunities for clients, and develop strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals

Responsibilities

• Develop partnership strategies for CAA Hockey clients
• Identify, secure, and execute new brand partnerships, endorsement opportunities, and marketing deals for clients
• Lead, manage, and develop the Marketing and Client Servicing team; build strategy and provide support in client servicing, deal execution, partnership activations, campaigns, appearances, and sponsorship deliverables
• Build and maintain relationships with clients, brands, teams, CMOs, agencies, sponsors, and media partners
• Collaborate with On-Ice Agents and internal partners to execute on client marketing initiatives
• Develop relationships throughout CAA to identify and create additional opportunities for clients
• Develop creative strategies to grow client visibility and commercial opportunities
• Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies
• Travel required based on client, event, and partnership opportunities.

Requirements

• 10+ years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation
• Strong background in partnership development, negotiations, and client servicing
• Proven leadership experience managing teams and staff
• Excellent communication, organizational, and relationship-building skills
• Established network across brands, agencies, and the sports marketing industry
• Hockey industry knowledge preferred
• Entrepreneurial mindset with the ability to thrive in a fast-paced environment
• Location
• This role is hybrid, based in our Los Angeles office.

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