Senior Account Executive, Research & Analytics

About the role

GCI Health, part of WPP, is the leading global health impact agency built to realize the future of health. We turn client innovation into health impact through engagements that transcend traditional communications. From molecules to the masses, we embrace the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific and the Middle East. Our services include pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs and clinical trial marketing. GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . More about the role: As an analyst at GCI Health on the Strategy and Insights team , you will be working across multiple accounts in the health and pharma sphere. This role is for someone with 2 - 4 years of working experience in research and analytics. The person coming into this role would have a n interest in audience behavioral research and experience using media and digital/social analytics through m edia and social listening and platform reporting (web, social media) to develop insights about patient and stakeholder audiences . The person should also be used to leveraging data to measure and track programs against goals , identifying patterns in performance, and displaying strong attention to detail in reporting . In this role, you will be supporting multiple projects and teams, over seeing reports and research from start to finish. We're looking for someone who can be an all-around team player and leader , supporting both the internal team and external client s . The role reports to a Vice President on the analytics team.

Responsibilities

• Create research reports using and combining digital, social, or secondary data sets such as syndicated audience data, patient social listening, competitive auditing, or influencer mapping
• Support ongoing weekly, monthly, or quarterly measurement reports that help measure ROI for various clients' communications strategies, including, but not limited to, social media and traditional media data
• Counsel account and digital teams and clients in determining KPIs (across paid, earned, owned, and shared channels) to help track performance
• Develop audience personas based on data from multiple sources (social listening, syndicated, survey, search analysis, etc.) to inform communications strategies and opportunities
• Analyze and report findings in a way that tells a concise and clear story with the data and provides answers to the client's main questions/objectives; Presentation of results to the account team, senior leaders, and clients
• Develop relationships with the account and digital teams. This includes regular and proactive one-on-one interaction with internal integrated teams, and direct correspondence with account teams and clients
• Assist in new business research projects from research brief to insight generation
• Consult on social listening tools/monitoring for clients
• Serve as a specialist and advisor in research and analysis, to include:
• Staying up to date with trends, tools, and techniques - including AI innovations - and counseling clients, account teams, and other research team members on methodologies, tools, and best practices
• Developing new methodologies, reports, or product offerings to meet existing client needs and to drive new business
• Determine the best methodologies and tools to use to solve client challenges and deliver impact to their business
• Participate in agency Learning and Development opportunities as appropriate and as agreed upon with leadership
• Experience that contributes to success:
• 2-4 years in a data analytics, research, or digital analytics-focused role
• The ability to manage multiple projects concurrently
• Intermediate Excel expertise (data management, pivot tables, vlookups)
• Communications, Data Science, or Data related educations desired but not required
• Knowledge of the latest social and digital analytics tools and methodologies (e.g., SEO, GEO, Google Analytics, social listening tools, audience database tools, etc.)
• Knowledge of/Expertise in any or all of the following:
• Website analytics tools such as Google Analytics or Adobe Analytics
• Secondary databases and tools, such as Global Web Index or Mor

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