Associate Creative Director, Social & Content

Responsibilities

• Brainstorm and develop innovative social media strategies that align with our clients' brand identities and marketing objectives
• Create and maintain social media content calendars for various platforms including Facebook, Instagram, Twitter, TikTok, and YouTube
• Develop and manage paid social media campaigns, including audience targeting, ad creation, and budget allocation
• Analyze social media campaign performance and generate actionable insights that inform future strategies and optimizations
• Stay up-to-date on the latest social media trends, algorithm changes, and emerging technologies to keep our clients ahead of the curve
• Lead and inspire a team of social media specialists, providing guidance, support, and feedback to help them achieve their goals

Requirements

• 5+ years of experience in social media, marketing or content creation preferably at an advertising agency or in-house marketing team
• Proven track record of creating and executing successful social media campaigns that capture the audience's attention
• In-depth understanding of social media analytics and reporting tools
• Exceptional written and verbal communication skills, with the ability to craft compelling brand stories that connect with the audience
• Excellent project management skills and the ability to juggle multiple projects and deadlines with ease
• Experience leading and mentoring a team, fostering a positive team culture, and encouraging creative thinking
• Strong presentation skills and the ability to communicate social media strategies and results to clients and internal stakeholders in an engaging and memorable way
• Creative: Putting together two things to create a third thing no one's ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change
• Pay Range
• $75,000 - $180,000 USD
• We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Additional Information

At GREY , part of WPP, we create Famously Effective ideas that move people, business, and the world forward - harnessing the power of creativity to solve business problems - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . POSITION OVERVIEW As an Associate Director, Social & Content, you'll have the opportunity to develop and execute innovative social media campaigns and create engaging content that captivates audiences across various platforms. If you are a creative and strategic thinker with a passion for social media, we want to hear from you!

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