Digital Marketing Lead
External
Hioki Singapore · Tai Seng Exchange, SingaporePrepare for this interview
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About the role
Hioki is a global leader in the design, manufacturing, and sales of high-precision electrical test and measurement instruments. Our solutions support a wide range of industries, including automotive, electronic components, infrastructure, environmental systems, renewable energy, and battery technologies. With a strong heritage of innovation and quality, Hioki continues to advance measurement technologies that enable safer, more efficient, and more sustainable industrial development worldwide.
Responsibilities
- Demand Generation Strategy & Execution
- Develop and execute "always-on" demand generation programs across search, social, display, and partner channels.
- Lead AIO/GEO strategy (AI-driven optimization and global-local alignment).
- Optimize full-funnel performance: Awareness → Consideration → Lead Capture.
- Website & Conversion Optimization
- Own the website as the primary conversion engine.
- Lead UI/UX revamps with a focus on Conversion Rate Optimization (CRO), technical SEO, and site performance.
- Deliver localized experiences across regions and implement landing page frameworks for campaigns and New Product Introduction (NPI) launches.
- Data, Analytics & Martech Integration
- Build a "single source of truth" for digital performance.
- Integrate tools across CRM, Marketing Automation, and Web Analytics.
- Refine and track key KPIs: Traffic quality (not just volume), Cost Per Lead (CPL), and Conversion Rates (visit → lead).
- eCommerce & Digital Operations
- Lead end‑to‑end eCommerce performance management, driving growth through site optimization, merchandising excellence, and data‑driven experimentation.
- Collaborate closely with Sales and Product teams to align digital initiatives with commercial priorities and maximize digital revenue contribution.
- Performance Optimization & Experimentation
- Establish a test-and-learn culture.
- Run structured A/B testing across Ads, Landing Pages, and CTAs to improve ROI.
- Capabilities Required
- Expertise: Strong expertise in performance marketing, analytics, and Martech ecosystem integration.
- Customer Journey: Deep understanding of B2B digital funnels and end-to-end customer journey orchestration.
- AI Application: Advanced application of AI in marketing, including:
- AI-driven campaign optimization and predictive targeting.
- Marketing automation and personalization at scale.
- Use of generative AI for content, testing, and workflow efficiency.
- Commercial Mindset: Data-first mindset with a clear focus on commercial impact (pipeline, revenue, ROI) and digital revenue models.
- Qualifications & Experience
- Education: Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Experience: At least 10 years in digital marketing, with strong exposure to B2B environments and a proven track record in demand generation.
- Systems: Hands-on experience with:
- Marketing Automation (e.g., Microsoft Dynamics 365)
- CRM (e.g., Salesforce)
- Analytics (e.g., Google Analytics, Tag Manager)
- Leadership: Experience managing global or regional campaigns across multiple markets and strong stakeholder management skills.
- Industry Focus: Prior experience in technical, industrial, or engineering-related industries is a strong advantage. Experience within an MNC environment is highly preferred.
Benefits
Additional Information
The Role & Its Purpose We are seeking a Digital Marketing Lead to join our Global MarCom Headquarters team based in Singapore. This role is pivotal in architecting and scaling Hioki's digital marketing ecosystem across Asia-Pacific and global markets. As we accelerate our digital transformation, you will lead the development of integrated, data-driven strategies that elevate brand visibility, optimize customer journeys, and drive measurable pipeline and revenue growth. You will: Champion a performance-oriented marketing approach-leveraging marketing automation, analytics, and digital platforms to deliver targeted, personalized engagement at scale. Work cross-functionally with regional teams and business units, you will ensure alignment between global strategy and local execution, translating market insights into impactful digital initiatives. Own and scale Hioki's digital-first demand engine, driving high-quality inbound traffic, conversion efficiency, and measurable pipeline contribution through data, platforms, and performance marketing. This role is not just about "campaign execution"-it is the architect of a scalable growth system.
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