Retention Manager

Responsibilities

• Manage the digital marketing retention activities of the company partners, ensuring alignment with the overarching marketing strategy and plans.
• Define and strengthen the brand's positioning, voice, and identity across all digital channels, maintaining a consistent brand messaging and visual identity.
• Develop and implement retention marketing strategies to increase customer engagement and reduce churn using tools like Xtreampush.
• Monitor and analyze customer behavior to segment audiences for more effective targeting and personalized marketing campaigns.
• Plan, complete, and optimize retention marketing campaigns across email, SMS, push notifications, Weblayers, and other digital channels using Bloomreach.
• Collaborate with content and design teams to build compelling marketing materials and conduct A/B testing to improve campaign performance.
• Map and optimize the customer journey, implementing automated workflows and personalized communication strategies.
• Cooperate with the acquisition marketing team to provide a complete customer experience and ensure campaign optimization within agreed objectives.
• Conduct competitive research and analysis to inform retention strategies and complete sports-related tasks such as setting up tournaments and managing player payments.
• Work with the team to develop relevant marketing and measurement tools, preparing comprehensive reports on performance and return on investment.

Requirements

• A hands-on professional with 3+ years of experience in digital marketing with a focus on customer retention.
• Native Spanish speaker with C2 level English proficiency.
• Proven experience with online retention solutions and platforms, including email and SMS marketing.
• Strong analytical skills and experience with data analysis and reporting tools.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• Experience with back-end solutions, segmentation tools, and an advantage if familiar with HTML and/or data management tools.
• Ready to work overtime and travel as needed, with flexibility to work with partners in different time zones.
• Excellent written and verbal communication skills, with a friendly and professional demeanor.
• Highly organized with outstanding time-management skills, growing in a dynamic work environment while maintaining high member service levels.
• Join us at Aristocrat and make a lasting impact on our customer retention efforts while enjoying a collaborative and inclusive work culture. Apply now and be part of our mission to bring happiness to life through the power of play!
• Company Summary
• Aristocrat Interactive
• About Aristocrat
• Our Values
• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen
• Travel Expectations
• None
• Additional Information
• This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.
• Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global

Additional Information

Are you ready to join a team of outstanding professionals at Aristocrat, a global leader in gaming content and technology? As a Retention Manager, you will lead efforts to improve customer engagement, dedication, and lifetime value within our marketing department. This dynamic and strategic role will enable you to collaborate with top-tier experts, implement the latest tools, and make a significant impact on our customer retention strategies. If you are ambitious and thrive in a fast-paced, innovative environment, we want you to be part of our journey to deliver world-class gaming experiences!

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