Brand Strategist (CBA Design)
External
Ogilvy · Barcelona, SpainPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
Responsibilities
- You define the strategic territory of each project: the framework that guide every creative decision that follows.
- You do real research: ethnography, market analysis, trend forecasting, benchmarking. And you turn it into
- actionable insight, not endless decks.
- You have your own way of working with AI: as a layer of depth, not a shortcut. You use it to explore conceptual
- territories, challenge your own assumptions, and generate hypotheses you then validate. You have a method,
- and it keeps evolving.
- You tell stories: from brief to creative rationale, from workshop to strategy doc. Your writing is part of your value.
- You present to clients with clarity and conviction: defending decisions, articulating the why behind every choice.
- You design and facilitate co-creation and innovation workshops with clients. You know how to walk into a room
- full of stakeholders and make the session work.
- You work with the creative team from day one. Strategy doesn't stop when the visual work begins: you stay with
- it to the end.
- You manage your own time and priorities. You know how long things take and communicate early before it
- becomes a problem.
Requirements
- At least 3 years of experience in a creative agency or design studio.
- A deep understanding of the consumer branding: identity, narrative, positioning, architecture.
- Strong conceptual thinking: the ability to move from abstract idea to concrete execution.
- Real experience with research methodologies: ethnography, interviews, cultural analysis. Beyond desk research.
- An active practice with AI tools applied to strategy. Real interest, not passive familiarity.
- Excellent written and spoken Spanish and English. Catalan and Portuguese are a bonus.
- The kind of proactivity that sees what needs doing before anyone asks.
- Genuinely curious: about people, culture, business, and the world brands live in.
Benefits
Additional Information
About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . CBA Design is an international creative agency specializing in strategic branding, proudly part of the global communications network WPP. With nine offices worldwide, we thrive on close collaboration across disciplines, constantly expanding our design capabilities and impact. As creatives, we believe that the future is collective, and we understand design as a global language that connects like-minded people. We are committed to fostering an environment where innovation, curiosity, and strategic thinking drive unique brand experiences. Today, we are looking for a talented Mid-Weight Brand Strategist to join our team and help us to create meaningful brands. The role: You're equal parts strategist and collaborator. You know how to read a brief, challenge it, and turn it into a strategic direction that inspires the creative team and convinces the client. But more than anything, you care about brands: what they stand for, how they connect with people, and why some of them last. That conviction is what drives your work, and it shows in every project you touch.
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at Ogilvy? Share your experience