Associate, Brand Media

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Additional Information

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Primary Purpose: The Associate, Brand Media plays a pivotal role in delivering and optimising Coach's paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent. The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision-making. With a strong data-driven mindset, you will help ensure Coach's storytelling reaches the right audiences, at the right time, through the most effective channels. Reporting to the Senior Media Manager and partnering with cross-functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach's positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company's growth targets. The successful individual will leverage their proficiency in Brand Media to: Campaign Planning & Regional Execution Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH) Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative & Brand Marketing teams, agencies, and media partners Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines Optimisation, Performance & Measurement Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders Support Brand Lift Studies, platform measurement, and ongoing test‑and‑learn frameworks Manage pacing, budget accuracy, invoice tracking, and PO processes across markets Cross‑Functional & Regional Leadership Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives Liaise with local market and global teams to confirm campaign details and asset needs Agency & Partner Management Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality Partner with platform and media vendors to unlock innovation, added value, and improved measurement Innovation & Continuous Improvement Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns Educate and explore media agency offerings and attend external events to continue to evolving media knowledge The accomplished individual will possess: 2-4 years' experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments Hands-on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels Experience working across multiple markets or regions Confident interpreting performance data and translating insights into actionable recommendations Highly organised with strong commercial acumen and a proactive, ownership-driven mindset Proven ability to work independently and manage priorities effectively within a fast-paced, matrixed environment Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK. What Tapestry can offer you: Hybrid working (3 days working from the office, 2 days remote) Option to finish early on a Friday (Flex Fridays

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