Marketing Lead - ANZ

Responsibilities

• Responsibilities (how we will measure success)
• Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction
• Ensure that the end-to-end marketing needs is supported across all areas - marketing, communications, events, PR, and digital marketing
• Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market
• Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities
• Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the ANZ growth agenda
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment
• Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan
• Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans
• Tasks (what does the role do on a day-to-day basis)
• Strategy, planning and leadership
• Execute the full ANZ marketing strategy aligned with global and APAC priorities
• Create and maintain a comprehensive annual marketing plan for ANZ
• Align ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)
• Support the CCO and ANZ leadership team with marketing strategy, insights, and counsel
• Track, measure, and analyse marketing results; adjust strategies to maximise ROI
• Benchmark ANZ marketing performance against competitors
• Content, messaging and thought leadership
• Develop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.
• Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches
• Create short‑form content (LinkedIn insights, micro‑videos, SME commentary)
• Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilities
• Localise global content for ANZ context and audiences
• Develop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)
• Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates.
• Growth marketing and online presence
• Collaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketing
• Manage content for ANZ microsites and landing pages
• Collaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacy
• Build personalised, insight‑led marketing journeys based on user behaviour
• PR, media and external communications
• Support with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)
• Prepare press material, media comments, Q&As and pitch notes
• Oversee spokesperson development and media training for ANZ senior leaders
• Prepare award submissions and manage the ANZ nominations pipeline
• Event management (full end-to-end)
• Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events
• Handle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experience
• Work with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.
• Manage RSVP workflows, attendee prioritisation, and event communications
• Track event ROI, produce event reports in OneView
• Lead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.).
• Brand management and visual identity
• Support IQ‑EQ brand implementation in ANZ
• Update all marketing materials, templates and assets to meet global brand standards
• Manage office brand deliverables (signage, environmental branding)
• Maintain consistency of visual identity across collateral, presentations, digital assets and event branding
• Stakeholder and internal collaboration
• Work closely with ANZ leadership, Sales, SMEs and Business Heads to support commercial priorities
• Partner with global and APAC marketing teams to share insights, align messaging and ensure ANZ integration
• Build strong internal relationships to generate marketing opportunities and content ideas
• Contribute to employee engagement initiatives in ANZ
• Collaborate with external agencies (PR, creative, digital, events)
• Business development and pipeline support
• Highlight client wins, mandates, and successful transactions via a

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