VML & Ogilvy - Client Lead / Project Director (WPP Content Studio), Japan

About the role

We are looking for a Client lead / Project director to join our dynamic team. This critical role will serve as the central liaison, orchestrating the seamless execution of complex dynamic creative projects. You will be the primary bridge between our internal creative and technical teams, and our valued clients. Your expertise in project management, communication, and stakeholder alignment will ensure that all projects are delivered on time, within scope, and to the highest quality standards, driving the success of our personalized marketing initiatives.

Responsibilities

• Strategic Project Leadership: Own the end-to-end project lifecycle for dynamic creative campaigns, from initial brief to final delivery and post-launch analysis.
• Cross-Functional Liaison: Act as the primary point of contact and facilitator between:
• Clients: Manage client expectations, provide regular updates, gather feedback, and ensure their strategic objectives are met through our dynamic creative solutions.
• Internal Teams: Collaborate closely with our Dynamic Creative Template Designers, Developers, Data Strategists, and Media Buyers to ensure seamless workflow, resource allocation, and technical feasibility.
• Timeline & Resource Management: Develop, manage, and communicate detailed project plans, timelines, and resource allocations. Proactively identify and mitigate potential risks, bottlenecks, and scope creep.
• Deliverable Management: Define clear deliverables, ensure their quality, and facilitate timely reviews and approvals from all stakeholders.
• Communication & Alignment: Establish and maintain clear, consistent communication channels across all parties. Facilitate meetings, document decisions, and ensure all stakeholders are informed and aligned on project status, changes, and next steps.
• Briefing & Scoping: Work with clients to refine creative briefs, ensuring they are comprehensive, actionable, and suitable for dynamic creative execution. Help define project scope and requirements.
• Process Improvement: Continuously identify opportunities to optimize workflows, improve communication, and enhance the efficiency of our dynamic creative production process.
• Stakeholder Relationship Management: Build strong, trusting relationships with clients and internal teams, fostering a collaborative and productive environment.
• Reporting: Provide regular project status reports to senior management and key stakeholders.
• Desired Skills & Experience
• 6+ years of experience in project management within a marketing technology company, or in-house creati

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. The WPP Content Studio: Our Content Studio is dedicated to producing automated, performance-driven creatives at scale. This means we don't just make ads; we engineer dynamic, intelligent content that learns, adapts, and is optimized for maximum impact. We move beyond traditional static campaigns to content that resonate with individual audiences. Our capability is enabled by AI and Analytics. We harness AI to understand audience nuances, predict trends, and automate complex creative variations. Our integration with analytics ensures that every creative decision is data-informed, allowing us to continuously measure, learn, and refine for media effectiveness and performance. Our team consists of talent across: Creative: Our designers and content creators push the boundaries of visual storytelling and compelling messaging, ensuring every asset is engaging and on-brand. Ad engineering: Our template designers build the messaging and data frameworks and pipelines that make dynamic, scalable creative possible. Innovation: We are always exploring new technologies, platforms, and methodologies to stay at the forefront of the dynamic creative space. By seamlessly integrating art and science, the WPP Content Studio delivers: Relevance at scale: Tailored messages and visuals that speak directly to each consumer. Effectiveness: Automated production processes that drastically reduce time-to-market and cost. Performance: Creatives that are continuously optimized by data, driving higher engagement, conversions, and ROI for our clients.

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