Senior Manager, Coffee, Georgia

Responsibilities

• Brand Strategy & Business Planning
• Develop and execute the long‑range brand strategy and annual business plans for the Coffee category in partnership with the Category Lead.
• Define clear brand roles, positioning, and growth priorities to strengthen brand equity and expand the user base.
• Translate brand ambition into clear, executable plans that deliver sustainable value growth in the Korea market.
• Brand Marketing & IMX Execution
• Lead brand marketing planning and execution across communications, promotions, and experiences.
• Own the brand marketing calendar, including products, packaging, communications, and promotional activities.
• Work closely with the IMX team and Coffee Content partners to deliver integrated, culturally relevant campaigns across media, digital, social, and in‑market touchpoints.
• Portfolio & Innovation Collaboration
• Manage the Coffee portfolio strategy , including maintenance and expansion, in close collaboration with the Innovation team.
• Provide strong brand input into innovation projects, ensuring alignment with brand strategy and consumer needs.
• Commercial & Cross‑Functional Leadership
• Partner closely with Commercial, Supply Chain, R&D, and Bottling teams to ensure strong commercial execution and system alignment.
• Contribute to joint business planning and in‑market activation with bottling partners.
• Coordinate and influence cross‑functional teams across the Korea organization to deliver brand objectives .
• Performance Management & Insights
• Lead brand performance diagnosis and analysis , incorporating consumer insights, market trends, competitive landscape, channels, and customer dynamics.
• Track day‑to‑day performance across sales volume, revenue, profit, and brand health metrics.
• Commission and leverage brand and consumer research to inform decisions and optimize plans.
• Budget & Resource Management
• Manage the brand marketing budget in alignment with brand strategy and productivity guidelines.
• Ensure disciplined investment decisions and strong ROI focus.
• Qualifications & Requirements
• Bachelor's degree required ; MBA or equivalent preferred.
• Over 11 years of experience in brand management or marketing roles within FMCG, beverage, or consumer goods industries.
• Proven ability to develop and execute brand strategies that drive commercial results .
• Strong strategic thinking paired with hands‑on execution capability.
• Deep consumer‑centric mindset with strong analytical skills to identify growth opportunities from complex data.
• Experience working within matrixed organizations and with bottling partners.
• Strong communication skills and ability to collaborate with regional and global teams.
• Curiosity, learning agility, and openness to innovation.
• Solid understanding of the Coca‑Cola system business model (OU and Bottler).
• Native‑level Korean required ; business‑level fluency in English required .

Requirements

• Location(s):
• Korea, Republic of
• City/Cities:
• Seoul
• Travel Required:
• 00% - 25%
• Relocation Provided:
• No
• Job Posting End Date:
• July 31, 2026
• Our Purpose and Growth Culture:

Benefits

Additional Information

Job Description Summary: The Senior Manager, Coffee , Georgia (Korea) is responsible for leading the brand strategy and in‑market execution of Coca‑Cola's coffee portfolio in Korea, with primary ownership of Georgia Coffee . This role translates brand equity into commercial growth , driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management. Operating in a newly structured organization , this role is one level below the original Director scope but retains end‑to‑end brand ownership -requiring a leader who is strategically sharp, highly collaborative, and hands‑on . The role works closely with IMX, Innovation, Commercial, and Bottling partners to deliver short‑, mid‑, and long‑term growth objectives .

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