Digital Marketing Manager

About the role

Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It's an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear. Position Overview / Purpose Th e incumbent is responsible for leading the development and execution of best-in-class multi-channel marketing plan to drive category awareness via digital media and generate consumer demand and action in South Asia . The incumbent impleme nt s Consumer activities t hat will drive brand choice and retain Cochlear's market leadershi p and increase r ecipient engagement to build advocacy that will help drive growth initiatives. The individual localises regional creative platforms and supports the development of the media strategy for South Asia. Th is role leads Cochlear India' s social media platforms, website content, Search Engine Marketing (SEM), display advertising, digital engagement, and integration into Salesforce and Marketo, and delivers reporting, optimisation, and effectiveness monitoring. The person collaborates closely with the Sales team, APAC marketing team, Global Marketing teams , Recipients and Hearing Partners, whi lst also acting as the campaign strategist for South Asia. The incumbent is also responsible for planning and executing integrated marketing campaigns to support demand generation activity within South Asia. The position is responsible for campaign planning, campaign development and execution, target audience identification, copy-editing and performance management. The incumbent will also work across key functional teams to coordinate content requirements, target audience acquisitions, collateral needs, field communications and ultimately driving outbound execution. A ccountabilities Accountability 1: Manage c onsumer marketing communication strategy and campaigns D evelop and deliver effective, integrated marketing strateg ies and campaigns that support business objectives Build comprehensive campaign briefs for agencies to deliver local media plans, P ublic R elations (PR) initiatives, and localised creative, when required Collaborate closely with the Sales teams , Marketing and concierge teams to deliver insight-driven initiatives and collateral to support the field team Partner with the Professional Marketing Manager to ensure an integrated and aligned approach to c onsumer and p rofessional messaging of any C ochlear I mplant category and product-related communications Partner with APAC Marketing Communications and Global IT teams on website content optimisations, analytics, social media, email, search, and e-commerce Drive market research initiatives for ongoing tracking and marketing understanding, when required Support the South Asia Marketing team in developing local collateral, when required, adhering to brand guidelines and delivering insight-driven materials Be the digital brand custodian , e nsur ing all brand ed collateral adheres to brand guidelines, updated and current . Manage campaign budgets, as appropriate, and ensure timely delivery of campaigns Accountability 2: E xecute commercially driven demand generation plan s Man age performance of media agenc ies and third-party lead gen eration agenc ies to deliver target leads generated, conversion rate s and cost per lead Collaborate with agency partners to ensure timely execution in line with the media plan and budget De velop and implement a calendar of social media posts, within brand guidelines, to support the brand's social media presence (i.e. 2/week) Monitor social media ensuring appropriate & timely respon ses to queries Partner with APAC and Global Campaign Managers to coordinate social media for marketing campaigns, and generate social media posts from regional content Accountability 3 : Achieve ment of SAL target Ensure monthly and quarterly SAL (Sales Assessed Leads) targets are met through the lead-gen campaigns Track conversion to surgery from the digital SALs, referencing benchmarks in APAC & Global Report data to APAC and country management regularly Early intervention & course correction to be done when SAL t argets are under pressure or additional funding becomes available Accountability 4: P lanning , reporting and continuous improvement Implement the localisation, tracking and optimisation of c onsumer campaigns . Define and track KPIs for all programs, providing reports and executive summaries, as required Partner with the APAC and / or Global Marketing Analytics Specialist to define analytics and communicate insights on lead

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