Director of Sales

Responsibilities

• Lead all pre-opening Sales & Marketing planning, including brand positioning, market analysis, promotional strategies, and go-to-market campaigns.
• Develop and execute comprehensive sales strategies to drive room, event, F&B, and leisure revenue across all business segments.
• Build and manage a high-performing Sales & Marketing team, providing coaching, training, and performance management.
• Establish and maintain relationships with corporate clients, travel partners, tour operators, and key stakeholders to drive bookings and partnerships.
• Oversee digital marketing, PR, advertising, and social media strategies to generate awareness and demand ahead of opening.
• Coordinate with Revenue Management, Operations, and F&B teams to align sales strategies with pricing, packages, and promotions.
• Monitor market trends, competitor activity, and guest feedback to continuously refine strategies and maintain a competitive edge.
• Prepare sales forecasts, budgets, and performance reports for ownership and senior management.
• Plan and execute pre-opening events, soft openings, and launch campaigns to maximize media coverage and brand exposure.
• Ensure all sales and marketing initiatives adhere to brand standards and positioning of both Tivoli and Avani.
• This role is ideal for a pre-opening Sales & Marketing leader with strong hospitality experience, commercial acumen, and a proven track record in driving brand awareness, market share, and revenue growth in a luxury or lifestyle resort environment.
• To fulfil this role successfully, you should demonstrate the following minimum qualifications:
• Minimum of five (5) Years of Hotel Sales or Marketing Experience.
• Good command of English required.
• College degree preferred.
• Highly professional presentations and communication (oral and written) skills.
• Proficiency with standard Microsoft Office.
• Ability to perform critical analysis.
• Reporting into Hotel General Manager
• Key Competencies Required; Coaching & Developing Others, Facilitating Change, Aligning Strategies into Results, Innovation, Problem Analysis and Decision Making.

Additional Information

We are seeking an experienced, strategic, and results-driven Director of Sales & Marketing to lead the pre-opening and launch of all sales, marketing, and business development initiatives at Tivoli Bilaj Al Jazayer Bahrain Resort and Avani Bilaj Al Jazayer Bahrain Resort. This senior leadership role is responsible for building the brand presence, driving revenue growth, and establishing strong market positioning for both resorts from day one. You will play a key role in creating strategies that align with the luxury and lifestyle positioning of Tivoli and Avani, respectively.

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