Senior Integrated Marketing Manager

About the role

As Senior Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments. Reporting to the Director, Brand and Integrated Marketing, you'll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo. To be successful at Turo, you need to embrace an owner's mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you're ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise.

Responsibilities

• Develop and implement integrated marketing strategies that align with business objectives and target segment needs.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media.
• Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets.
• Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery.
• Analyze campaign performance data to measure effectiveness and inform future strategies.
• Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals.
• Manage marketing budgets, ensuring cost-effective and efficient use of resources.
• Contribute to the development of the brand's voice and positioning in the market.
• Your profile
• Bachelor's Degree in a related field (business/marketing)
• At least 10+ years of experience in brand management, marketing, or integrated marketing role. High-growth startup experience is a plus.
• Understanding of tech-enabled marketplaces
• Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
• Solid track record of taking ownership and leading complex projects end-to-end
• A magic skill to break complex problems into smaller ones
• Natural curiosity, high level of attention to detail, and a will to make an impact
• Excellent communication, presentation skills, and executive presence
• Strong interpersonal skills with the ability to develop positive and productive relationships
• Commitment to excellence - quality driven
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Experience in managing cross-functional teams and collaborating with external partners.
• Proficient in articulating quantitative business data layered with consumer insights.
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